Executive Master of Marketing

MM_2019
Location and start date
Tilburg: 
January 20, 2020
Duration
Individual modules / 16 months
Study load
12-15 hours a week
Fees
€ 6.000,- per block / € 28.000,- complete master’s program (tax-deductible)
Languages
Dutch 
Accreditations
MSc

For marketing professionals who are ready for strategic marketing policy

As a marketer, you have to constantly respond to innovations and new developments. This will enable you to distinguish your organization permanently in a highly competitive market. Are you an ambitious marketing professional and do you want to deepen and broaden your knowledge? Do you have a leading position in the field of marketing at a large company and would you like to grow, for example towards CMO? Or do you have a passion for commerce and would you like to direct the strategic marketing policy in your organization? Then the part-time Executive Master of Marketing (MM) is definitely for you!
 

 

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Why choose for TIAS:

  • #1 Master educator of the Netherlands according to the Dutch Keuzegids Masters 2019
  • #1 Business School in Executive Education in the Netherlands according to the Financial Times 2019
  • Rating of participants: MM was rated by our own participants with an 8.3
  • A flexible learning path tailored to your needs: opt for loose modules or the entire master's program.
  • Internationally recognized Master's degree, NVAO accredited

 

Successful marketing policy 

During the part-time Executive Master of Marketing (MM), you will learn to develop a successful marketing policy, based on the most recent scientific insights. You will connect market demands and the marketing strategy and objectives of your organization. In addition to substantive marketing knowledge, you will be provided with tools to take along your organization in the new developments. You broaden and optimize your knowledge and insights, making you a strategically valuable marketer.

 

Flexibility

The set-up of the part-time Master of Marketing (MM) is flexible: you can complete the program over a longer period than the indicated 16 months. Also, you can opt to follow only the modules that are relevant to you

 

InCompany program for organizations

TIAS Business and Society also provides InCompany training for organizations. Based on the latest scientific insights, TIAS draws up a practically applicable program that is fully tailored to the ambitions and development issues of the organization. Please contact the Program Adviser for more information about the possibilities.

 

 

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More information about course content?

Download brochure or apply online.
Location and start date
Tilburg: 
January 20, 2020
Duration
Individual modules / 16 months
Study load
12-15 hours a week
Fees
€ 6.000,- per block / € 28.000,- complete master’s program (tax-deductible)
Languages
Dutch 
Accreditations
MSc

Part-time master's program in Marketing: make your organization relevant to the market and customers 

  • How do we support the digital transformation in our organization?
  • How can we create or manage ecosystems and platforms in such a way that we remain agile and resilient for the future?
  • How do we create an end-to-end customer experience?
  • How do we put a customer centric organization into practice?
  • How do we get to an optichannel policy?
  • How can we be and remain relevant to our customers in a world of big data, AI and digitization?

 

Complex challenges

These are just a few of the challenges on your agenda as a marketing professional. These kinds of complex challenges require a different role from you as a marketer. You don't just have to be analytical, creative, driven and innovative. You also need to be able to take the lead in formulating and implementing the marketing strategy, so that your organization can achieve market and customer impact in the long term.

 

Solid marketing policy

With the Executive Master of Marketing (MM), we prepare our participants for the future. During this master's program in Marketing, you will be provided with scientifically based, practically applicable insights and tools for a solid marketing policy in your own organization.

Are you ready for the marketing of the future? Register for the Marketing Master's program and become a marketing leader.

 

 

More information on program set-up and content?

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What does the Executive Master of Marketing do for you?

  • With your new broad marketing knowledge and experience, you will become the ultimate sparring partner for the senior management.
  • You know how to translate your vision with scientific insights into a practical and socially responsible marketing policy, thus creating a distinctive capacity for the organization. 
  • By implementing the latest trends and developments in the field of marketing, you know how to create value for the customer.
  • You develop new business models, build strong brands and take the organization to a higher level.

You expand your network with marketing professionals who are just as passionate and experienced as you are.

 

What alumni think of the part-time master's program MM

"As a marketer, I always respond to new developments and innovations in the market. Marketing is more than a set of instruments or techniques. It is a broad vision on the entire organization. From the part-time Master of Marketing (MM), I learned to switch more to the strategic level. I see things more in perspective, so I can make better analyses. I use these in the conversations I have and in making decisions. This has enabled me to take both myself and my organization to a higher level."

Sophieke Verhoeven, CMO PSA Financial Services Netherlands BV

 

Flexibility

Studying at TIAS means flexible learning. You can always contact the Program Adviser to discuss which study components are important to you and how you can combine your studies with your work and private life in the best possible way. You will also receive advice on the development of your career, so that you can make the right choices for a successful career.

Participants in the Executive Master of Marketing are offered the following flexible options:

  • Choose to follow the entire master or individual modules
  • Choose yourself when you start: the program commences several times a year
  • Choose to spread out the program over a longer period of time, if desired
     

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MSc
Part-time
16 months
12-15 hours a week
Dutch
Tilburg
€ 28.000,-
Customization possible
NVAO Accreditation
Monthly 3 days
Studytrip

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Part-time Master of Marketing (MM) in brief

The part-time Executive Master of Marketing consists of 5 modules. These are spread over a period of 10 months. At the beginning of each module you will have 4 weeks to learn online. After this preparation, you will follow interactive meetings and lectures for 3 days. After completion of the modules, a graduation trajectory of 6 months follows. The study load for this part-time master's program MM is 12-15 hours per week.

 

More information on program set-up and content?

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Set-up part-time Master's program MM

The part-time Executive Master of Marketing is structured as follows:

  • Module 1 - Customer Centricity on the Edge
  • Module 2 - Developing Relevance for the Market
  • Module 3 - Experience the Brand
  • Module 4 - Digital Marketing & E-commerce 
  • Module 5 - Designing and Leading the Future Marketing Organization

In addition, you will follow the two components Business Research Methods I + II. You will conclude this part-time master's program MM with a Master's thesis on a relevant and current subject within your organization.

 

Individual modules

It is also possible to take individual modules of the program. At the start of each new module, you can join the part-time Executive Master of Marketing or a modular package. Would you like to choose your own learning package? Please contact the Program Adviser for more information.

 

Advisory interview with the Program Adviser

Are you ready to take the next step in your career and do you want more information? Or would you like to ask an alumnus about the part-time master's program MOS first? Or are you looking for advice on the financial possibilities? Feel free to contact the Program Adviser for all your questions about the part-time Executive Master of Marketing.

Request an advisory interview

 

Result: international master's degree (MSc)

After successful completion of the entire master's program, you may choose between the prestigious title of Master of Marketing (MM) or the internationally recognized MSc title. This program is accredited by the NVAO (Dutch-Flemish Accreditation Organization). 

 

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Develop and implement a valuable marketing policy. Apply for the part-time Executive Master of Marketing.

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Admission requirements

We aim for participants with a lot of talent, experience and potential. That is why we apply admission requirements. In this way, we guarantee education at the highest level. What we ask:

  • A bachelor's or master's degree
  • 5 years of relevant work experience in the field of marketing
  • Good command of the English language
  • When applicable, successful completion of the necessary parts of the premaster

 

Premaster 

Successful completion of the premaster can be a requirement for starting the program. In this way, we ensure that the level of all participants is consistent with each other. This means that you will ultimately benefit from the collaboration with a motivated group of talented participants from your field of expertise.

 

Intake interview

Upon receipt of your application, the Program Adviser will contact you for an intake interview with the Academic Director.

 

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Tuition fee part-time Executive Master of Marketing

The fee of the part-time Executive Master of Marketing (MM) amounts to € 6.000,- per block / € 28.000,- complete master’s program (tax-deductible). This price includes the obligatory literature and day arrangements (lunch, coffee/tea and soft drinks) during the lecture days. Accommodation and dinner are not included in the total program price. The course is exempt from VAT.

 

Individual modules

It is also possible to opt for individual modules of the program. At the start of each new module, you can join the part-time Executive Master of Marketing or a modular package. Would you like to choose your own learning package? Please contact the Program Adviser for more information.

 

Funding options

In order to finance this program, you can make use of the personal deduction or the tax deduction for study costs. In this way, the tax authorities will pay for part of your master. You can also make use of Geldshop's Responsible Study Plan or the Life Long Learning Credit via DUO. See also the publication with examples.

 

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Academic Director

Rudy Moenaert
Rudy Moenaert
Full Professor
Rudy Moenaert holds a licentiate degree in applied economic sciences from the University of Antwerp (cum laude), and an MBA from the same university (magna cum laude).  He earned his doctoral degree from the University of Ghent (summa cum laude) on the subject of the R&D/Marketing interface in technological innovation. Previously, he has been on... » read more
Toni Sfirtsis
Toni Sfirtsis
Associate Professor
Toni Sfirtsis is an expert in the area of Strategic Innovation & Future Leadership (Value Innovation, Business Innovation & Management Innovation). During the past 20 years, he has mainly worked as an executive consultant for a variety of organisations (commerce, manufacturing, financial and professional services) addressing strategy development... » read more

Faculty

Roger Bougie
Roger Bougie
Associate Professor
Roger Bougie is an Associate Professor at TIAS. He has extensive experience in managing bachelor, master and MBA programs. He has been academic director of the International Full-time MBA program of TIAS, the Business Administration program at Tilburg University and the International Business Administration program at Tilburg Uinversity. Dr.... » read more
Geert Desmet
Geert Desmet
Adjunct Professor
Lic. Geert Desmet has worked for over 20 years as a manager in marketing and services marketing for organisations and companies such as Procter & Gamble, Heineken International, Synovate and the Brenninkmeijer group of companies. During this period, he worked in diverse areas such as business strategy consulting, strategic marketing, business &... » read more
Theo Poiesz
Theo Poiesz
Theo Poiesz is Professor of Economic Psychology and Professor in Health Care Management at TIAS, the business school of Tilburg University and Eindhoven University of Technology. He is also Academic Director of the Executive Master of Health Administration (MHA). The health care chair is financed bij ActiZ. Previously, he was part-time Professor... » read more
Michael Corbey
Michael Corbey
Full Professor
Michael Corbey holds an Engineering degree (ir.) and a Ph.D., both from Eindhoven University of Technology. He worked in the manufacturing industry and as a management consultant until he was appointed Assistant Professor of Business Administration at Tilburg University in 1993. His Ph.D. thesis (1995) dealt with the relationships between... » read more
Filip Caeldries
Filip Caeldries
Full Professor
Professor Caeldries obtained his PhD in strategic management from Purdue University (Krannert School of... » read more

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Life Long Development

At TIAS we believe in Life Long Development, continuous personal, professional and network development during and after your studies. With more knowledge, better skills and a broader network, you will be able to create more impact and be successful.

 

TIAS: Personal guidance

Education at TIAS means personal attention and guidance throughout the entire program. The Program Manager ensures that each participant can focus one hundred percent on the program. And no unnecessary time is spent on practical arrangements, for example in case of illness, holidays or questions about the financing or the study load. The Program Manager relieves the participants as much as possible. So that they can enjoy getting the most out of the program and get the best possible results.

 

Flexible studying

Studying at TIAS means flexible learning. You can always contact the Program Adviser to discuss which study components are important to you and how you can combine your studies with your work and private life in the best possible way. You will also receive advice on the development of your career, so that you can make the right choices for a successful career.

 

Alumninetwork & packages

We have a large network of former participants. A course at TIAS will literally expand your world and your view of the world. And the best part is that this network can be reached in one click via TIAS Connect: the official network platform for alumni of TIAS.

 

EN_AlumniConect_Visual

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More information about course content?

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