Program design Master Class Public Value Creation
In this three-day masterclass, you will significantly develop your understanding of Social Profit thinking. You will develop a strong theoretical and scientific foundation in this area and become familiar with the Social Profit Canvas. You will learn to apply this model to your own case and gain new insights by engaging in discussions and brainstorming about the cases of other participants from various sectors of the public domain. Additionally, guest speakers will share their best practices of using this model, allowing you to work effectively with the Social Profit Canvas. This combination of theory and practice, viewed from different perspectives, ensures that you will significantly develop your skills in Social Profit thinking.
Program Component Contents
Day 1
Making the value you want to add to society visible. How does that work?
On Day 1, you will gain insights into the issues and processes surrounding public value. We will also introduce the Social Profit Canvas. What is it, and what advantages does the model offer?
Day 2
Day 2 focuses on implementation. New insights from the Social Profit Canvas may lead to activities that are new to those involved. How do you engage your organization, partners, and the target audience of the intervention in this change? In the morning, we will present the latest scientific insights on successful change management. In the afternoon, you will learn to navigate the steps of the canvas through a case from your own practice. Together with other participants of the masterclass, you will reflect on the challenges and outcomes.
Day 3
The effectiveness of the Social Profit Canvas increases as the quality of the data you use improves. On the third day, you will thoroughly learn how to analyze available information. How do you measure public value, and how do you translate these insights into policy? We will also discuss the importance of adjusting and evaluating that policy. On this final day, we will delve further into practical applications, with a guest speaker who will explain how the canvas works through a case study and highlight the model's benefits. Finally, we will revisit your own context and build on the insights gained from your case on Day 2.