Master Class Public Value Creation

Why the Masterclass Public Value Creation?

What value do you want to add to society? And how do you convincingly showcase it? Many organizations and professionals in the public and non-profit sectors struggle with these questions.

In the Public Value Creation masterclass, you will learn how to formulate concrete answers to these challenges. You will gain a solid scientific and theoretical foundation in Social Profit Thinking and be introduced to the "Social Profit Canvas" – a model that bridges the gap between theory and practice. This model, developed by TIAS and Whise, helps your team, organization, and partners clearly demonstrate the public value of interventions. It provides insight into the impact of your activities on society and supports you in making strategic, well-informed decisions.

What makes this program so strong and unique?

• You will develop a strong theoretical and scientific foundation in Social Profit thinking.
• You will learn to clearly articulate how interventions lead to the creation of public value.
• As a supplier, you will learn to clearly and thoroughly explain why your organization undertakes certain activities and how these benefit society.
• As an non-executive director, you will learn how to set clear frameworks and formulate precise indicators, enabling suppliers to contribute optimally to the public value creation you envision.
• Using the Social Profit Canvas, you will approach your projects, services, and assignments from an integrated perspective. This forces you to focus on the core of your interventions/assignments and on outcomes that contribute to the intended public value creation.
• The thinking and working model is applicable for the design, monitoring, evaluation, and accountability of your services.

How will this program benefit your organization?

With the insights from this masterclass, you will be able to make the impact of your team's and organization's actions more visible. You will work more effectively by setting clearer goals and communicating more transparently about the impact of your policies. This contributes to greater public support and provides a better understanding of the organization's added value.

• The organization's objectives (what it stands for and what it doesn't) are more precisely outlined.
• With more clearly defined objectives, the organization can better determine which resources to deploy and communicate this clearly to both employees and the outside world.
• Employees will feel more motivated and proud because they can clearly articulate how the organization contributes to society.
• Thanks to the provided discussion framework, employees can engage in better conversations about concrete implementation with colleagues, managers, leaders, and societal partners.
• Greater public support is created as the organization can demonstrate to stakeholders why and how certain goals are being achieved.
• Collaboration with partners becomes more effective and impactful because it is clear who contributes what from their area of expertise to public value creation.

Program design Master Class Public Value Creation

In this three-day masterclass, you will significantly develop your understanding of Social Profit thinking. You will develop a strong theoretical and scientific foundation in this area and become familiar with the Social Profit Canvas. You will learn to apply this model to your own case and gain new insights by engaging in discussions and brainstorming about the cases of other participants from various sectors of the public domain. Additionally, guest speakers will share their best practices of using this model, allowing you to work effectively with the Social Profit Canvas. This combination of theory and practice, viewed from different perspectives, ensures that you will significantly develop your skills in Social Profit thinking.

Program Component Contents

Day 1
Making the value you want to add to society visible. How does that work?
On Day 1, you will gain insights into the issues and processes surrounding public value. We will also introduce the Social Profit Canvas. What is it, and what advantages does the model offer?

Day 2
Day 2 focuses on implementation. New insights from the Social Profit Canvas may lead to activities that are new to those involved. How do you engage your organization, partners, and the target audience of the intervention in this change? In the morning, we will present the latest scientific insights on successful change management. In the afternoon, you will learn to navigate the steps of the canvas through a case from your own practice. Together with other participants of the masterclass, you will reflect on the challenges and outcomes.

Day 3
The effectiveness of the Social Profit Canvas increases as the quality of the data you use improves. On the third day, you will thoroughly learn how to analyze available information. How do you measure public value, and how do you translate these insights into policy? We will also discuss the importance of adjusting and evaluating that policy. On this final day, we will delve further into practical applications, with a guest speaker who will explain how the canvas works through a case study and highlight the model's benefits. Finally, we will revisit your own context and build on the insights gained from your case on Day 2.

Dates and Locations Master class Public Value Creation 

The Public Value Creation Masterclass starts at:

Costs Master class Public Value Creation 

The cost of the Public Value Creation Master Class is € 3900 (exempt from VAT).

This price includes:

• Catering packages (lunch, coffee or tea and soft drinks) during lecture periods
• Enrollment, registration and administration costs
• Access to online learning environment
• Mandatory reading material, textbooks and learning resources

Expand your professional development with the Master Class Bundle

Choose 3 master classes of your choice, save €2000, and create even greater impact for yourself and your organization. Quickly and effectively improve your knowledge and skills by connecting the latest academic insights to current issues in your own practice. Learn more about the Master Class Bundle.

How do you finance your education?

You have found the program that best suits your learning goals and ambitions. But how do you finance this? There are different ways to do that. Your employer can play a role, but there are also interesting statutory regulations that you can use yourself. We list the possibilities for you.

Read about the possibilities here »

Faculty Master class Public Value Creation

Our faculty is deeply rooted in society and science. Because of this connection, they know better than anyone how to translate academic theories, models and principles into current developments and issues.

Marc Vermeulen, Academic Director of Public Management: 'What I mainly try to achieve is to get people out of their past mindsets, to take the next step in thinking, together.'

Start your application

After your registration you will receive, if you are applicable, within 5 days a confirmation of your registration. If there are any doubts about your admissibility, the Program Adviser will contact you.