Design Thinking Master Class

Masterclass Design Thinking
Online brochure
Start- and course dates
November 11, 2024
Tilburg Campus
March 14, 2025
Tilburg Campus
November 4, 2025
Utrecht Campus
3 days
€ 3800 (exempt from VAT)
Number of locations
Multiple locations

Design Thinking Master Class

Whatever your innovation challenge, the Design Thinking method can help you devise a solution built around your customer or other stakeholders. In this master class, you learn to understand and apply Design Thinking principles and practices. So your innovative solutions provide lasting added value.

We offer this practical master class in partnership with Greenberry, the leading design and innovation firm in the Netherlands.

Why TIAS School for Business & Society?

  • Financial Times top-ranked business school for executive and in-company education.
  • All lecturers are top experts from academia and the business world.
  • Directly applicable scientific and practical knowledge.
  • Flexible programs tailored to your needs.

Participant profile

Participants in the Design Thinking Master Class are experienced and ambitious professionals working on innovations in their organization, in both the private and non-profit sectors. This master class draws a mix of participants, from a variety of roles and sectors. What they have in common is a desire to learn more about creative thinking. They have at least 5 years of work experience and a higher professional or university degree.

Our participants include:

  • Business unit managers
  • Consultants
  • Project managers
  • Program managers
  • Business & concept developers
  • Product managers & -marketers

Admission requirements

We strive for participant groups full of talent, experience and potential. We therefore impose admission requirements. This allows us to guarantee the highest quality education for you.

We expect:

  • At least 5 years of work experience in a relevant role.
  • Ability to work and think at the higher professional or university level.

Design your own track and earn your TIAS Diploma of Excellence.

Our master classes also let you design your own track and earn your TIAS Diploma of Excellence. You take five master classes, choose a concentration in personal leadership and write a final paper applying your new knowledge.

Popular tracks:

You can also choose other subjects to build your Leadership & Management track.


A powerful tool for problem solving and innovation

During the Design Thinking Master Class, you learn the principles and practices of Design Thinking, and how to apply it to relevant problems. You understand the “what” and the “how”: what challenges do organizations face in this changing environment, and how do you apply Design Thinking in your current work environment? Plus, you gain experience applying the tools of this method. Finally, you’ll be able to devise creative solutions to complex problems.

How will the Design Thinking Master Class benefit you?

  • You understand the Design Thinking method and mindset.
  • You master the entire process – from problem to solution – to boost your creativity.
  • You know how to apply Design Thinking in your work environment.
  • You gain new insights through case studies, your own research and validation in feedback from lecturers and other participants.

Program design Design Thinking Master Class

This 3-day Design Thinking Master Class provides a complete training in the Design Thinking method. You go through the entire process – from problem to solution. We connect the dots between Design Thinking, strategy and innovation. You learn the principles and practices of Design Thinking, and how to apply it to relevant problems. Between the three meetings, you work on your conduct empathic research and test your ideas. This way, by the end of the master class, you’ll understand the Design Thinking method and mindset, have experience with its tools and know how it can help your organization.

Day 1: The Design Thinking process
On day 1, you learn about the need for organizations to change and the Design Thinking process. You also hone your skills in empathic research.

Day 2: Research analysis
Day 2 is all about analyzing your research using different tried-and-tested methods, devising a possible solution and generating ideas and prototyping. 

Day 3: Working towards the solution
After day 2, you’ve tested your design with users. Day 3 is about implementing and pitching your idea. Finally, we cover embedding Design Thinking in your organization.


Dates and Locations Design Thinking Master Class

The Design Thinking Master Class offers different starting dates. The second day of the Masterclass (both editions) is on location at Greenberry, Maliebaan 50 3581 CS Utrecht.

NameLocationStart date
Master class Design Thinking - 11, 27 november & 9 december 2024Tilburg CampusNovember 11, 2024
Master Class Design Thinking - 4, 18 March & 2 April 2025Tilburg CampusMarch 14, 2025
Master Class Design Thinking - 4, 18 November & 2 December 2025Utrecht CampusNovember 4, 2025

Costs Design Thinking Master Class

The costs of the Design Thinking Master Class is € 3800 (exempt from VAT).

This price includes:

  • Catering packages (lunch, coffee or tea and soft drinks) during lecture periods
  • Enrollment, registration and administration costs
  • Access to the online learning environment
  • Mandatory reading material, textbooks and learning resources

How do you finance your education?

You have found the program that best suits your learning goals and ambitions. But how do you finance this? There are different ways to do that. Your employer can play a role, but there are also interesting statutory regulations that you can use yourself. We list the possibilities for you.

Read about the possibilities here »

Faculty Design Thinking Master Class


Toni Sfirtsis
Associate Professor
  •  Alain Dujardin - Creative Director Greenberry

Start your application 

After your registration you will receive, if you are applicable, within 5 days a confirmation of your registration. If there are any doubts about your admissibility, the Program Adviser will contact you.

Jorien van Loopik-van Dijk
Jorien van Loopik-van Dijk
Program Adviser
+31 13 466 86 14

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