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Martijn van Raamsdonk
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FACULTY
ARTICLES
  • Marketing & commerce
    February 15, 2018

    Innovation is no snack

    Toni Sfirtsis
    Innovation should not be an activity, but a core competency of an organization, says Academic Director Toni Sfirtis, but the practice is proving to be quite stubborn.
  • Marketing & commerce
    June 22, 2017

    No Lovemarks for Uber

    Rudy Moenaert
    Uber aims to be a brand that is trusted and even loved.
  • Marketing & commerce
    April 11, 2017

    Eight leadership lessons from Caesar Augustus

    Rudy Moenaert
    'The best book about leadership is a novel,' states prof. Rudy Moenaert. 
  • Marketing & commerce
    January 26, 2017

    Digital Fluidity: No Line on the Horizon

    Rudy Moenaert
    The incessant influx of innovations leaves us flabbergasted. We are in a state of constant disarray.
  • Marketing & commerce
    January 10, 2017

    Data analysis demands common sense

    Sander Klous
    How do you translate the ever increasing amount of available data into sensible decisions? 
  • Marketing & commerce
    September 20, 2016

    The paradox of competitive advantage

    Eric Dooms
    Competitive advantage is considered a magic word, especially in books on strategy. What differentiates you from competitors? And does this differentiation allow you to outperform them? Even more important: can you trust this competitive advantage to be enduring? If others can easily copy you, competitive advantage will be gone before you know it.
  • Marketing & commerce
    August 17, 2016

    5 common mistakes in Big Data Analytics

    Jalal Ashayeri
    Big data projects like any project requires understanding the possibilities, priorities, and planning. Current trends in promoting software solution does not automatically lead to value generation. Software execute the analysis needed but what analysis are needed? 
  • Real Estate
    March 2, 2016

    TIAS named best business university 2016

    According to the Masters Study Guide 2016 TIAS is the best academic masters institution and business university.
  • Marketing & commerce
    February 17, 2016

    Digital strategy: dreaming, daring and doing!

    Strategically anchoring social and digital media within an organization is quite a challenge. Where should we start? 
  • Marketing & commerceBusiness man in big city 10120603_l
    January 18, 2016

    What you create defines who you are

    Rudy Moenaert
    Just as musicians develop professionally more and more with each song, we unfold our own potential while drawing up and executing a plan. 

Marketing & commerce

More than ever, organizations need skilled, commercial marketers who can create a demonstrable and distinguishing added value for the market – by looking at the world in a different way and linking up the questions from the market, your company’s marketing strategy, and the execution of daily commercial activities.

TIAS offers an executive master and various master classes that would enable you to expand your knowledge in the area of Marketing & commerce.