During this 3-day master class, we take a deep dive into the background, context and use of stories. Ample scientific research is available in this area. Stories have been around for ages, and are now re-emerging as a powerful tool for influencing others in the business world. In this Storytelling Master Class, we link theory up with practice. You’ll look at the structure and architecture of stories, and also practice telling them. This gives you an optimal tool for a positive influence on your audience.
Day 1 covers the credibility of a story and its potential impact. How do you convey a story and how can you use it to reach employees with your perspective?
Day 2 is all about practice: you practice your story multiple times in front of the group. And receive tips and constructive criticism from other participants, a voice coach and a professional actor. You learn how to craft your story better.
How do you spot your organization’s story? How do you give it shape, and convey it to your audience? On the third day, we look for the answers to these questions together.