Storytelling Master Class

Masterclass Storytelling
Online brochure
Start- and course dates
September 10, 2024
Utrecht Campus (Fully booked)
February 12, 2025
Utrecht Campus
September 2, 2025
Tilburg Campus
3 days
€ 3800 (exempt from VAT)
Number of locations
Multiple locations

Storytelling Master Class

You know what you want to achieve with your organization and your team. But it’s proven difficult to convey that to others. The traditional method, focusing on unique selling points, explaining and convincing, no longer does the trick. Storytelling allows you to stimulate, entice and attract people. This master class gives you the latest scientific insights, practical experience and tips from experienced players and voice coaches. So you too can win over your employees and customers with your story.

Why TIAS School for Business & Society?

  • Financial Times top-ranked business school for executive and in-company education.
  • All lecturers are top experts from academia and the business world.
  • Directly applicable scientific and practical knowledge.
  • Flexible programs tailored to your needs.

Participant profile

Participants in the Storytelling Master Class are managers in the business world and the non-profit sector. They typically have the necessary experience and are looking for new ways to motivate their employees. Participants need deeper scientific knowledge and practical added value.

Our participants include:
  • Controllers
  • Communication managers
  • Product owners
  • Account managers
  • Communication advisers
  • Commercial directors

Admission requirements

We strive for participant groups full of talent, experience and potential. We therefore impose admission requirements. This allows us to guarantee the highest quality education for you.

We expect:

  • At least 5 years of work experience in a relevant role.
  • Ability to work and think at the higher professional or university level.

Design your own track and earn your TIAS Diploma of Excellence.

Our master classes also let you design your own track and earn your TIAS Diploma of Excellence. You take five master classes, choose a concentration in personal leadership and write a final paper applying your new knowledge.

Popular tracks:

You can also choose other subjects to build your Leadership & Management track.

Determine “the story” for your organization and the customer

This master class gives you a tool – business storytelling – that you can use to intrinsically motivate your teams and individual employees. You discover what works and what doesn’t. And by putting this into practice, you discover the best way to get your own story across. You receive lessons from a lecturer versed in the science, a professional actor and a voice coach. This provides that unique combination of a scientific foundation and practical application.

What does the Storytelling Master Class offer for you?

  • You’ll gain insight into the psychology of storytelling.
  • You’ll know how to build a good story.
  • You’ll be able to reflect on your own story in a professional context.
  • You’ll master techniques to create the story of your organization or customer.
  • You’ll practice techniques to tell your story with confidence.

Program design StoryTelling Master Class

During this 3-day master class, we take a deep dive into the background, context and use of stories. Ample scientific research is available in this area. Stories have been around for ages, and are now re-emerging as a powerful tool for influencing others in the business world. In this Storytelling Master Class, we link theory up with practice. You’ll look at the structure and architecture of stories, and also practice telling them. This gives you an optimal tool for a positive influence on your audience.

Day 1
Day 1 covers the credibility of a story and its potential impact. How do you convey a story and how can you use it to reach employees with your perspective?

Day 2
Day 2 is all about practice: you practice your story multiple times in front of the group. And receive tips and constructive criticism from other participants, a voice coach and a professional actor. You learn how to craft your story better.

Day 3
How do you spot your organization’s story? How do you give it shape, and convey it to your audience? On the third day, we look for the answers to these questions together.

Dates and locations StoryTelling Master Class

The Storytelling Master Class offers different starting dates and locations:

NameLocationStart date
Master Class Storytelling - September 10 & 1, 2 October 2024Utrecht CampusSeptember 10, 2024 (Fully booked)
Master Class Storytelling - February 12 & 11, 12 March 2025Utrecht CampusFebruary 12, 2025
Master Class Storytelling - 2 & 23, 24 September 2025Tilburg CampusSeptember 2, 2025

Costs StoryTelling Master Class

The cost of the Storytelling Master Class is € 3800 (exempt from VAT). 

This price includes:

  • Catering packages (lunch, coffee or tea and soft drinks) during lecture periods
  • Enrollment, registration and administration costs
  • Access to the online learning environment
  • Mandatory reading material, textbooks and learning resources

How do you finance your education?

You have found the program that best suits your learning goals and ambitions. But how do you finance this? There are different ways to do that. Your employer can play a role, but there are also interesting statutory regulations that you can use yourself. We list the possibilities for you.

Read about the possibilities here »

Faculty StoryTelling Master Class


Marius Gosschalk
Zelfstandig trainer / coach / acteur en trainingsacteur / verhalenverteller

Start your application

After your registration you will receive, if you are applicable, within 5 days a confirmation of your registration. If there are any doubts about your admissibility, the Program Adviser will contact you.
Jorien van Loopik-van Dijk
Jorien van Loopik-van Dijk
Program Adviser
+31 13 466 86 14

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