Storytelling Master Class

Determine “the story” for your organization and the customer

This master class gives you a tool – business storytelling – that you can use to intrinsically motivate your teams and individual employees. You discover what works and what doesn’t. And by putting this into practice, you discover the best way to get your own story across. You receive lessons from a lecturer versed in the science, a professional actor and a voice coach. This provides that unique combination of a scientific foundation and practical application.

What does the Storytelling Master Class offer for you?

• You’ll gain insight into the psychology of storytelling.
• You’ll know how to build a good story.
• You’ll be able to reflect on your own story in a professional context.
• You’ll master techniques to create the story of your organization or customer.
• You’ll practice techniques to tell your story with confidence.

Program design StoryTelling Master Class

During this 3-day master class, we take a deep dive into the background, context and use of stories. Ample scientific research is available in this area. Stories have been around for ages, and are now re-emerging as a powerful tool for influencing others in the business world. In this Storytelling Master Class, we link theory up with practice. You’ll look at the structure and architecture of stories, and also practice telling them. This gives you an optimal tool for a positive influence on your audience.

Day 1
Day 1 covers the credibility of a story and its potential impact. How do you convey a story and how can you use it to reach employees with your perspective?

Day 2
Day 2 is all about practice: you practice your story multiple times in front of the group. And receive tips and constructive criticism from other participants, a voice coach and a professional actor. You learn how to craft your story better.

Day 3
How do you spot your organization’s story? How do you give it shape, and convey it to your audience? On the third day, we look for the answers to these questions together.

Dates and locations StoryTelling Master Class

The Storytelling Master Class offers different starting dates and locations:

Costs StoryTelling Master Class

The cost of the Storytelling Master Class is € 3900 (exempt from VAT). 

This price includes:

• Catering packages (lunch, coffee or tea and soft drinks) during lecture periods
• Enrollment, registration and administration costs
• Access to the online learning environment
• Mandatory reading material, textbooks and learning resources

Expand your professional development with the Master Class Bundle

Choose 3 master classes of your choice, save €2000, and create even greater impact for yourself and your organization. Quickly and effectively improve your knowledge and skills by connecting the latest academic insights to current issues in your own practice. Learn more about the Master Class Bundle.

How do you finance your education?

You have found the program that best suits your learning goals and ambitions. But how do you finance this? There are different ways to do that. Your employer can play a role, but there are also interesting statutory regulations that you can use yourself. We list the possibilities for you.

Read about the possibilities here »

Faculty StoryTelling Master Class

Start your application

After your registration you will receive, if you are applicable, within 5 days a confirmation of your registration. If there are any doubts about your admissibility, the Program Adviser will contact you.