A new understanding of responsible investing preferences

December 4, 2013

Investors with a large proportion of educated female members have extra reason to take socially responsible investing seriously, but can possibly relax about poor returns. Rachel Pownall, associate professor of TIAS School for Business and Society and Arian Borgers, researcher at Tilburg University, published groundbreaking work on the nuances of responsible investing.

Image: © Nationale Beeldbank

Close to 45 per cent of respondents (1,000 Dutch households) were willing to give up a ‘substantial’ amount of pension income in exchange for a more responsible investing approach – a result that seems to challenge the return focus of investors the world over. “It seems that educated females, and more females in general are more happy to prioritise responsible investing over maximum returns, no matter their own income."

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A new understanding of responsible investing preferences, Dan Billingham (2013) 
Pensions and Investment, Social and Environmental Preferences of Beneficiaries, and Financial Illiteracy, Arian Borgers, Rachel Pownall (2013)

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