Strategy, Innovation & Leadership

Whitepaper: Change as a movement

By Toni Sfirtsis | September 11, 2025 | 1 min read
We create plans, design roadmaps, hold workshops. We implement new structures, define KPIs, and steer toward results.

But how much of that actually leads to real movement?

Too often, change feels like something done to an organization – from the top down, from the outside in. Meanwhile, people within the system are just trying to stay afloat amidst waves of initiatives, priorities, and new terminology.

Perhaps that’s the real issue: we’re changing too much – and moving too little.

What if change isn’t a project – but a movement?

In the whitepaper “Change as a Movement”, Associate Professor Toni Sfirtsis explores a radically different perspective on organizational transformation.

Not focused on control, but on amplifying what already exists. Not structured around linear steps, but grounded in rhythm, meaning, and relationship. No blueprints – but a foundation for emergence.

“Movement cannot be managed – but it can be enabled.”

(from the whitepaper)

In this whitepaper, you'll discover:

  • Why traditional change programs often meet resistance (and what to do differently);
  • How real movement emerges from language, emotion, and engagement – not from planning;
  • What leaders can do to shift from steering to creating space;
  • And how to recognize what’s already moving, rather than always launching something new.

Download the whitepaper

Whether you're leading, advising, or simply aware that things need to shift — this whitepaper offers a fresh perspective.

Download “Change as a Movement” and discover how real transformation starts with seeing differently.

Download the whitepaper

Ready to move beyond change as a task – and explore change as a movement?

The whitepaper by Academic Director Toni Sfirtsis shows that true transformation does not start with control, but with understanding what is really happening in an organization. Not by pushing harder, but by creating space.

The Executive Master of Management and Organization (MMO) at TIAS is designed for leaders and professionals who sense that things must be done differently – and want to learn how. You will approach organizational challenges through systems thinking, behavioral dynamics and sensemaking. In doing so, you sharpen your strategic insight, learn to navigate complex power fields, and develop a leadership style that does not merely manage, but provides direction. Under the guidance of, among others, Toni Sfirtsis, you will discover how to move not by changing more, but by leading with greater awareness – in yourself, your team, and your organization.
Sophie Baars
Sophie Baars
Program Adviser
+31 13 466 86 01

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