February 19, 2026
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Many AI projects fail because the problem is formulated incorrectly. This article clarifies the difference between classification, ranking, and optimization, and shows how making the right choice is critical for effectiveness, trust, and real value creation with AI.
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For us, economic success and social progress go hand in hand. We don't believe in definitive answers, but rather in critical and curious thinking to create impact for organizations and society.
Our professors combine science, business, and society. With their up-to-date knowledge and applied research—carried out by more than 100 faculty members—they contribute to the transformation of business and society. Together with our participants and partners in both the private and public sectors, we develop new perspectives and practical solutions.
In addition to its core faculty, TIAS School for Business and Society also brings together speakers from universities around the world.
The TIAS faculty, who come from academia and management consulting, all have extensive experience in education and research and are experts in their respective industries.
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Dr. Roemer Visser
Associate Professor
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Prof. dr. Ron Meyer
Adjunct Professor
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Prof. Dr. Mijntje Lückerath
Full professor
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Dr. Merel Feenstra - Verschure
Assistant Professor
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Prof. dr. Dirk Brounen
Professor
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Prof. dr. Frans de Roon
Full Professor
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Prof. dr. Peter van der Voort
Professor
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Prof. dr. Sietske Waslander
Professor
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Ir. Margot Schumacher MBA
Adjunct Professor
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