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Webinar: Event casting in the FMCG market

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Strategy Innovation & Leadership

Author: Dr. Freek Aertsen

Published:
November 28, 2013
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Due to the economic pressure the market for Fast Moving Consumer Goods isn’t as stable as it used to be. Therefore retailers focus on product promotion and introducing new products. That makes it harder to forecast the stock.

During a webinar André Vriens, managing partner of EyeOn will give a presentation on the market dynamics in the market for Fast Moving Consumer Goods. He will elaborate on the effects for forecasting. And he’ll introduce a concept for event casting.

Watch the webinar.

Dr. Freek Aertsen

Adjunct Professor

Dr. Freek Aertsen is the Academic Director of the Executive Master in Operations and Supply Chain Excellence. His work and research focus on forecasting, demand management, planning, and S&OP processes.

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