Strategy, Innovation & Leadership

Webinar: Event casting in the FMCG market

By Freek Aertsen | November 28, 2013 | 1 min read

Due to the economic pressure the market for Fast Moving Consumer Goods isn’t as stable as it used to be. Therefore retailers focus on product promotion and introducing new products. That makes it harder to forecast the stock.

Image: © Nationale Beeldbank

During a webinar André Vriens, managing partner of EyeOn will give a presentation on the market dynamics in the market for Fast Moving Consumer Goods. He will elaborate on the effects for forecasting. And he’ll introduce a concept for event casting.

Webinar Event Casting

Vriens shows a YouTube video during the presentation: