Accounting, finance & control

Welcome to the "Zone of Anxiety"

August 28, 2015 | 1 min read

Why are we afraid to make long-term investments? None of us really live long-term lives. We all think and live, willy-nilly, with a focus on the short-term. This is especially prevalent in cases regarding financial choices.

At Barclays Wealth and Investment Management they have identified the so-called "Zone of Anxiety" as an explanation for this short-term focus.

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This white paper from Barclays combines key insights from psychology and finance to create a new vision.