Marketing & commerce

Webinar: Why Apple always introduces 3 iPhones on the market

October 16, 2014 | 1 min read

Is it a coincidence that Apple always launches 3 iPhones at the same time? No, says associate professor Robert Rooderkerk.

The choices that we make when we purchase products or opt for certain services are influenced by the context. How a product is offered can influence the choice of the consumer. Rooderkerk speaks of the marvelous world of the effects of context during this webinar.

 

 

 

Webinar Robert Rooderkerk: Wondrous world of context effects
Knowledge area's

Grow at TIAS

At TIAS we believe in Life Long Development, continuous personal, professional and network development during and after your studies. With more knowledge, better skills and a broader network, you will be able to create more impact and be successful.

More about learning at TIAS » 

Brochure TIAS School for Business & Society

Get to know TIAS: The business school for tomorrow's leaders.