Participants in the Executive Master of Marketing review the best seller "To sell is human" by Dan Pink.
According to Pink, everyone works in sales. The book provides an overview of the art and science of selling. Pink reveals the ABCs of persuading others and explains why extroverts are not necessarily the best sellers. At the same time, he also describes 6 success factors in an elevator pitch, 3 rules of understanding other people and 5 ways to sharpen a message.