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Prof.dr. Theo Poiesz
Prof.dr. Theo Poiesz
Management & Organisation (Organisational Behaviour), Marketing (Consumer Behaviour, Strategy)
Theo Poiesz is Professor of Economic Psychology and Professor in Health Care Management at TIAS, the business school of Tilburg University and Eindhoven University of Technology. He is also Academic Director of the Executive Master of Health Administration (MHA). The health care chair is financed bij ActiZ. Previously, he was part-time Professor of Psychology of Advertising and Professor of Marketing. He was a researcher and (guest) lectures at several different universities, both nationally and internationally. Professor Poiesz is a consultant in different market sectors and specialises in the interface between marketing and psychology. He published several books and numerous scientific and professional articles and book contributions. He also acts as a consultant and is a frequently requested speaker. His interests are broad and concerns themes such as strategy, marketing, costumer focus, and behavior management. Within these themes, he tries to reduce complex issues to a manageable size and structure. He also considers how insights from theory and practice can be combined. He was chairman of the GGZ Breburh Supervisory Board from 2003 until 2012.
Poiesz, T. (2014). Redesigning Psychology; in Search for the DNA of Behavior. Hove, UK, Eleven/Pavilion, 223 pp.
Nederstigt, J. & Poiesz, T. (2014). Consumentengedrag. Noordhoff Uitgevers, Revised 6th edition, 478 pp.
Poiesz, T. & Welling, N. (2012). Help, mijn patiënt is tevreden. Den Haag, Boom Lemma.
Poiesz, T. & Van Raaij, W.F. (2008). Future Consumer Behaviour; Introducing the Virtual Guardian Angel. Camberley, UK, Edward Elgar, 228 pp.
Nederstigt, J., & Poiesz, T. (2006).
4th ed.). Groningen, Nederland: Wolters Noordhoff.
Poiesz, T., & Van Raaij, F. (2002).
Synergetische Marketing; over de oorzaken en gevolgen van veranderend consumentengedrag.
Pearson/ Prentice Hall/ Financial Times.
October 8, 2015
SMART or stupid?
It is important to recognize the place that management hypes occupy in the life cycle, because hypes are short-lived, says Theo Poiesz...
February 24, 2015
Theo Poiesz Appointed Director/Professor at the Provincial Health Council of Brabant
On January 1, Theo Poiesz took up his position as director/professor at the Provincial Health Council of Brabant...
February 10, 2015
Free choice of doctor important for competition in healthcare sector
The bill to restrict the free choice of doctor did not go through in the Senate...
February 5, 2014
Professor develops new 'DNA' to improve the practical application of psychology
“The current path now trodden in psychology is not productive in the future...
Executive Master of Management and Organization (MMO)
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