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News and Articles
Theo Poiesz (Professor Emeritus)
January 24, 2016
It's a great shame that healthcare is so modest
Theo Poiesz: "Marketing is not an expense, but a necessary investment."
October 8, 2015
SMART or stupid?
It is important to recognize the place that management hypes occupy in the life cycle, because hypes are short-lived, says Theo Poiesz.
February 24, 2015
Theo Poiesz as Director at Provincial Health Council
On January 1, Theo Poiesz took up his position as director/professor at the Provincial Health Council of Brabant.
February 10, 2015
Free choice of doctor important for competition in healthcare sector
The bill to restrict the free choice of doctor did not go through in the Senate. However, according to Jo Caris and Theo Poiesz, this is not a bad thing.
February 5, 2014
Professor develops new 'DNA' to improve the practical application of psychology
“The current path now trodden in psychology is not productive in the future.” Writes Professor of Economic Psycholog, Theo Poiesz.