Roger Bougie is an Associate Professor at TIAS. He has extensive experience in managing bachelor, master and MBA programs. He has been academic director of the International Full-time MBA program of TIAS, the Business Administration program at Tilburg University and the International Business Administration program at Tilburg Uinversity. Dr. Bougie has been teaching Business Research Methods for the past twenty years. He has won many educational awards including the Best Course Award for the Business Research Methods and Academic Skills courses at the University of Tilburg and the Best Teacher Award at TIAS. In 2005 he obtained his PhD. His dissertation was about the influence of negative emotions on consumer behavior. Dissertation was nominated for the Marketing Science Prize in 2005 and his publications have appeared in the Journal of the Academy of Marketing Science among others. Dr. Bougie is an ad-hoc reviewer for the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Marketing Research, Marketing Letters and the Journal of Business Research. He conducts research into the impact of consumer emotions in services and the impact of these emotions on the behaviour of consumers. He is co-author of the textbook Research Methods for Business (with Uma Sekaran) which is used by undergraduate and graduate courses that focus on the area of research methods at many universities all over the world. Dr. Bougie has acted as a consultant on issues like service quality, customer satisfaction and customer loyalty.