Dr. Roger Bougie

Dr. Roger Bougie

Associate Professor
Expert areas: Quantitative Methods (Business Research Methods)


Roger Bougie is an Associate Professor at TIAS. In 2005 he obtained his PhD at Tilburg University. His dissertation was about the influence of negative emotions on consumer behavior. It was nominated for the Marketing Science Award in 2005. 

His publications have appeared in the Journal of the Academy of Marketing Science, Journal of Promotion Management, and Journal of Social Issues, among others. Dr. Bougie is an ad-hoc reviewer for the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Marketing Research, Marketing Letters and the Journal of Business Research. 

Dr. Bougie has been teaching Business Research Methods for over twenty years. He has won many educational awards including two Best Course Awards at Tilburg University and the Best Teacher Award at TIAS in 2012, 2013, 2014, 2019, and 2023. 

He is co-author of the textbook Research Methods for Business (with Uma Sekaran) which is used by undergraduate and graduate students at universities all over the world. The book is an international best-seller (more than 250.000 copies sold in more than 70 countries). 

Dr. Bougie has extensive experience in managing bachelor, master and MBA programs. He has been academic director of the Executive Master in Education Management, International Full-time MBA program of TIAS, the Business Administration program at Tilburg University and the International Business Administration program at Tilburg University. Since 2024 he is Academic Director of the Executive Master of Management and Organization at TIAS.

Dr. Bougie has acted as a consultant on issues like problem analysis, research, and data analysis. 


  • Sonneveld, D., Goverts, Y., Duijn, C. C. M. A., Camps, G., Bougie, R., & Mastenbroek, N. J. J. M. (2023). Dutch veterinary graduates leaving practice: A mixed-methods analysis of frequency and underlying reasons. Veterinary Record, 192(4). https://doi.org/10.1002/vetr.2178
  • Bougie, R. (2022). Systeemdenken: Over organiseren en veranderen in een complexe wereld. In: W. Scheepens, W. van Olffen, M. Schumacher, E. van Hout, & M. Minderman (Red.), Tijd voor transitie: 25 inzichten voor business & society. Mediawerf 
  • Bougie, R., & Sekaran, U. (2020). Research methods for business: A skill-building approach (8e edition). Chichester: John Wiley & Sons.
  • Gebreselassie, A., & Bougie, R. (2019). The meaning and effectiveness of billboard advertising in least developed countries: The case of Ethiopia. Journal of Promotion Management25(6), 827-860. DOI: 10.1080/10496491.2018.1536618
  • Gebreselassie, A., & Bougie, R. (2019). Increasing the effectiveness of advertisements targeting social issues in least developed countries. Journal of Social Marketing, 9(2), 225–251.
  • Janssen, I & Bougie, R (2018). De bieden-vanaf-prijsmethode in een herstellende woningmarkt. Real Estate Research Quarterly,17(2), 31-42