Dr. Mignon Reyneke

Dr. Mignon Reyneke

Associate Professor

Biography

Mignon is an Associate Professor of Marketing and Business Strategy Consultant with experience in the corporate and academic fields, both locally and internationally. Her corporate experience includes a range of different areas from retail to journalism, banking and advertising (Harrods, (UK), CNN (London), Investec (SA) and Morgan Stanley (UK).

She has been teaching various disciplines of marketing since 2008 and is also extensively involved with custom corporate training in marketing, customer experience, value creation and branding management.

She holds a Bachelor of Commerce degree (University of Pretoria), an MBA from the University of Melbourne (MBS) and a PhD in luxury branding from Lulea University of Technology (Sweden).

Her research interests are in qualitative research in various areas of consumer behaviour and marketing strategy, with a particular interest in luxury branding.