Adj. Prof. Geert Desmet
Expert areas: Family Business (Consulting, Strategic Planning, Strategy and Innovation), Management & Organisation (Business Intelligence, International Management, Knowledge Management, Retail Management, Strategic Management), Marketing (Advertising, B2C Marketing, Branding, Business Intelligence, Category Management, Communications, Consumer Behaviour, Consumer Research, International Marketing, Management, Market Research, Strategy), Strategy & Innovation (Business Level Strategy, Business Strategy, International Strategy, Strategic Decision Making, Strategic Management)
Lic. Geert Desmet has worked for over 20 years as a manager in marketing and services marketing for organisations and companies such as Procter & Gamble, Heineken International, Synovate and the Brenninkmeijer group of companies. During this period, he worked in diverse areas such as business strategy consulting, strategic marketing, business & competitive intelligence, copy development &; communication, market research & consumer insights and knowledge management in a broad range of markets (The Netherlands, Belgium, Norway, Sweden, Finland, Iceland, Denmark, Italy, Spain, Portugal, Greece, New Zealand, Malaysia, Taiwan, PRC, Hong Kong and Singapore).
Desmet holds a masters in organisational psychology and a masters in marketing. He is also a registered member of the Society of Competitive Intelligence Professionals and of ESOMAR World Research. Lic. Desmet has been a lecturer at TIAS and Eindhoven University of Technology, since 1997 and has contributed as lecturer and as Academic Director for Company Specific programmes, Executive Master programmes and Executive programmes.