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Will Reijnders (Professor Emeritus)
Marketing & Commerce
June 30, 2014
Webinar: Book review of "To sell is human"
Will Reijnders
Participants in the Executive Master of Marketing review the book "To sell is human" by Dan Pink.
TIAS
February 6, 2014
Name brands no longer distinguish from store brands
Will Reijnders, Ton Luijten
Consumers see little difference between store brands and name brands.