Tijs Rotmans has a Master’s Degree in Physics from University of Leiden. Tijs Rotmans is Managing Partner of The Pricing Company, the first 100% pricing oriented consulting firm in the Netherlands. Prior to that, Rotmans worked for KPN (Koninklijke PTT Nederland) in various roles within operations, strategic marketing, business intelligence and pricing management. In his last position as Manager Pricing, he was responsible for the pricing of fixed and mobile services in the consumer market, which is a four billion market in revenues. His broad pricing and marketing (strategy) background brought Rotmans to this current position in pricing consulting. In addition to his advisory work he is adjunct professor at Tias School for Business and Society where he has received the Best Teacher Award in 2014. Of course, he is a member of the Professional Pricing Society to meet his peers. Furthermore, he inspires marketers through the masterclasses pricing for the NIMA (the Dutch association of marketing). In 2015, 2016, 2017 and 2018 he belonged to the ‘The best of NIMA’ with these masterclasses. His MBTI-profile is INTJ which is a good fit to the profile that is beneficial to this field of activity: strategic, conceptual, innovative and independent. His three daughters have regular benefits of his passion for the profession. So they have after the flea market on King's day invariably the highest turnover.