Mw.dr. Qiqi Zhou

Mw.dr. Qiqi Zhou

Associate Dean Asia
Expert areas: Business & Society (Sustainable Development), Management & Organisation (Change Management, Organisational Learning, Public Policy, Research and Development, Strategic Management, Sustainable Development), Strategy & Innovation (Process Innovation, Strategic Decision Making, Sustainable Development)


Qiqi Zhou holds a PhD (TU-Delft, 2014) in policy sciences and a MSc. in Environmental Sciences (Wageningen University, 2006). From 2008 until 2014, she was a PhD researcher and an assistant professor at the faculty of Technology, Policy and Management (TPM) at Delft University of Technology, the Netherlands. Her main topics of interest organizational change and policy oriented learning in complex problem solving process such as sustainable development and induced social changes. In her research and teaching she frequently works with gaming-simulation and serious games. From 2015 she works as associate dean for Asia and Innovative Learning at TIAS School for Business and Society, Tilburg University. She has a keen interest in cross-cultural learning and is leading international collaboration on degree education programs, exchange visits and business events. Before coming to the Netherlands, she worked in China as a professional graphic designer, news presenter, journalist and TV program editor. She speaks fluent Mandarin, Cantonese, English and Dutch.


  • Yi, L., Zhou, Q., Xiao, T., Qing, G., & Mayer, I. (2020). Conscientiousness in game-based learning. Simulation & Gaming51(5), 712-734.
  • Zhou, Q., & Mayer, I. S. (2018). Models, simulations and games for water management: A comparative q-method study in The Netherlands and China. Water10(1), 10.
  • Medema, W., Furber, A., Adamowski, J., Zhou, Q., & Mayer, I. (2016). Exploring the potential impact of serious games on social learning and stakeholder collaborations for transboundary watershed management of the St. Lawrence River Basin. Water8(5), 175.