Julian Rawel MSc

Julian Rawel MSc

Expert areas: Management & Organisation (Business Policy, Finance and Treasury Management), Marketing (Advertising, B2B Marketing, B2C Marketing, Branding, Business Intelligence, Channel Marketing, Communications, Consumer Behaviour, Consumer Research, Customer Profitability, Customer Relationship Management, Management, Market Research, Services, Strategy), Strategy & Innovation (Business Strategy, Corporate Development, Corporate Strategy, Strategic Management, Strategy and Leadership)


Julian Rawel is Chief Executive of development consultancy Market Echoes, Director of MBA programmes at the University of Edinburgh Business School. He is also a member of faculty of several business schools for whom he teaches marketing, strategy and executive programmes.

He is/has been a leading businessman and entrepreneur working in sectors including tourism (Eurocamp incl. MBO/IPO), leisure (Royal Armouries Museum/PFI), consultancy and business school corporate/MBA/MSc programmes.

Julian Rawel is a respected academic and has delivered dynamic, enjoyable and inspirational programmes at business schools throughout the UK, Europe and the Middle East. He was presented with the TiasNimbas Business School Distinguished Teaching Award in 2005 and 2010. His book - Excellence in Business School Teaching - builds on this success.

Rawel is working towards a PhD at the University of Edinburgh, focusing on the impact of the 2008 financial crisis on corporate reputation. He was from 2018 – 2021 a trustee/board member of the Chartered Institute of Marketing and has held a number of other non-exec positions with organizations including ABTA/AITO/Bradford Chamber of Commerce. He is a media commentator in the UK.  TV appearances include BBC Breakfast, Newsnight and Look North. Radio includes Radio 4 Today, Radio 5 Breakfast/Drive and many BBC local radio programmes.


  • Rawel, J. (2006) Case study - Are we falling out of love with football?In D. Jobber, Principles and Practice of Marketing (5th ed.). Maidenhead, United Kingdom: McGraw-Hill.
  • Rawel, J. (2004) Case study - Legoland and the Millennium Dome – a tale of the launch of two London Visitor attractions. In Jobber, D. Principles and Practice of Marketing (4th ed.). New York, NY: McGraw Hill.
  • Rawel, J. (2001) Case study - Extending the school holiday season: the case of Eurocamp. In Tom Baum & Svend Lundtorp, Seasonality in Tourism. Oxford, United Kingdom: Elsevier Science.
  • Rawel, J. (2001) Case study - Eurocamp - international market development. In Jobber, D. Principles and Practice of Marketing.(3rd ed.). New York, NY: McGraw Hill.