Dhr. Julian Rawel MSc

Dhr. Julian Rawel MSc

Chartered Marketer
Expert areas: Management & Organisation (Business Policy, Finance and Treasury Management), Marketing (Advertising, B2B Marketing, B2C Marketing, Branding, Business Intelligence, Channel Marketing, Communications, Consumer Behaviour, Consumer Research, Customer Profitability, Customer Relationship Management, Management, Market Research, Services, Strategy), Strategy & Innovation (Business Strategy, Corporate Development, Corporate Strategy, Strategic Management, Strategy and Leadership)


Julian is an experienced post graduate and executive education tutor. He has taught extensively in the areas of marketing and strategy at business schools throughout Europe and the Middle East including Tias.


After graduation Julian spent 16 years with tour operator, Eurocamp, principally heading up the sales and marketing function as Group Sales and Marketing Director and was one of four directors to take the company through a £32m (€67m in today’s value) management buy out and £60m (€101m in today’s value) stock market flotation. In 1994 he was asked to set up the marketing for Britain’s biggest museum development, the £42.5m (€60m in today’s value) Royal Armouries Museum in Leeds. This he did, leaving in 1998 to set up The Julian Rawel Consultancy, a consultancy business specialising in marketing and strategy for service industry companies. He was also Director of Studies, Masters Programmes, at TiasNimbas from 2005 – 2007. From 2007 - 2013 Julian was Director of Executive Education/Associate Dean Employer Engagement at Bradford University School of Management (UK).


In October 2013 Julian again changed direction. He now combines teaching activity at Tias, Bradford and other business schools with development work via his company Market Echoes (www.marketechoes.co.uk).


Julian graduated in Geography from the University of Leicester (UK) and has an MSc in Tourism Management from Manchester Metropolitan University (UK). He is a Fellow of the Chartered Institute of Marketing and a Chartered Marketer. He has been a main board executive director of Eurocamp plc and a main board non executive director of ABTA (Association of British Travel Agents) and AITO (Association of Independent Tour Operators). He has also been a Council member of Bradford Chamber of Commerce (UK) and a committee member of the Association of Business Schools Executive Education committee.


Julian is a regular business contributor and commentator on BBC radio and television.


  • Rawel, J. (2006) Case study - Are we falling out of love with football?In D. Jobber, Principles and Practice of Marketing (5th ed.). Maidenhead, United Kingdom: McGraw-Hill.
  • Rawel, J. (2004) Case study - Legoland and the Millennium Dome – a tale of the launch of two London Visitor attractions. In Jobber, D. Principles and Practice of Marketing (4th ed.). New York, NY: McGraw Hill.
  • Rawel, J. (2001) Case study - Extending the school holiday season: the case of Eurocamp. In Tom Baum & Svend Lundtorp, Seasonality in Tourism. Oxford, United Kingdom: Elsevier Science.
  • Rawel, J. (2001) Case study - Eurocamp - international market development. In Jobber, D. Principles and Practice of Marketing.(3rd ed.). New York, NY: McGraw Hill.