Jan-Kees Buenen is CEO and co-founder of Synerscope. He started the company in 2011 after 20+ years in various senior commercial management roles in global packaging enterprises with sales responsibilities in excess of $150 million annually. Having seen the power of visual management systems in manufacturing he decided to bring that same power of analytics and operations control to data driven organizations in the digital world. Each day we produce and receive massive amounts of data in the form of numbers, text, maps, gps traces, digital images, voice, and network traces. SynerScope turns these in to fully interactive visualizations that provide a multi data view of events with very rich context that makes sensemaking both much faster and more flexible than with traditional analytics.