Esther Keymolen is Assistant Professor in Ethics, Law, and Policy of new Data Technologies at the Tilburg Institute for Law, Technology, and Society (Tilburg University). Esther has a background in philosophy of technology and postphenomenology. She also holds a Bachelor’s degree in pop music. Her research focuses on the role of trust and privacy in networked and smart environments. In her book Trust on The Line, she develops a conceptual trust model, which she applies to analyse different topical cases, such as: Airbnb, smartphones used as hotel keys, and personalized online advertisement. Esther’s work has appeared in several newspapers, documentaries, and on Dutch television.