Annet Aris MSc Annet Aris MSc

Expert areas: Business & Society (Corporate Governance), Management & Organisation (Strategic Management), Marketing (Advertising), Strategy & Innovation (Business Strategy, Corporate Strategy, Strategic Innovation, Strategic Management)


Annet Aris is adjunct professor of strategy at INSEAD since 2003 where she developed and teaches the MBA-course “Media, Internet and the digital transition”. She was nominated in 2010 and 2011 for the best teacher award by the MBA students.

She is a board member of the Sanoma Group, a European TV broadcaster and magazine and educational publisher. In Germany she is a board member of the Kabel Deutschland AG (Munich) and TV broadcaster ProSiebenSat1 AG. Outside the media and telecom industry she is in the board of ASML* (leading producer of lithography systems for semiconductors), Thomas Cook PLC, a European tour operator, a.s.r. Nederland N.V., a Dutch insurance company, and of Jungheinrich AG a global producer of intralogistics/forklift truck -equipment.

Annet is a Dutch native and received a MSc. from the University of Wageningen and has an MBA from INSEAD. She worked for McKinsey from 1985 until 2003, at first in the Netherlands and in the UK and, since 1990, in Germany. She was elected partner in 1994 and co-led McKinsey’s German Media Practice.

Annet is frequently asked as key note speaker and is the author of articles and case studies on digital transformation. Together with Jacques Bughin, she wrote the book “Managing Media Companies, Harnessing Creative Value” (Wiley’s 2009, second edition, also available in Russian and Chinese). She is a weekly columnist in the Dutch Financial Times (Financieel Dagblad). 

*as of April 2015


  • Annet Aris and Jacques Bughin: Managing Media Companies, Harnessing Creative Value, Second edition (2009) Wiley, ISBN 978-470-71395 (also available in Russian and Chinese translation)
  • Annet Aris: Managing Media Companies through the digital transition
    in: Mark Deuze (ed.) Managing Media Work,
    London (etc.), Sage, ISBN 978-1-4129-7124-9