Lisa Brüggen is Director of Netspar, professor of financial services at Maastricht University, School of Business and Economics (SBE) and Principal Investigator at BISS, the Brightlands Institute for Smart Society. She is also a member of the Supervisory Board of NIBUD and a member of the pension policy committee at SPMS.
She is an internationally recognized expert in financial services, financial behavior, choice guidance and pension communication. She has received several awards, including the Emerging Scholar Award from the American Marketing Association. She also received NWO and Netspar grants for her research into pension communication and the question of how people can better prepare for the approaching retirement. Her work has been published in leading international journals such as the Journal of Marketing. She likes to bridge the gap between science and practice and shares her findings in an accessible way with the pension sector.