ARTICLES
  • Strategy & Leadership
    June 22, 2017
    Rudy Moenaert
    Uber aims to be a brand that is trusted and even loved.
  • Marketing
    April 11, 2017
    Rudy Moenaert
    'The best book about leadership is a novel,' states prof. Rudy Moenaert. 
  • Marketing
    January 26, 2017
    Rudy Moenaert
    The incessant influx of innovations leaves us flabbergasted. We are in a state of constant disarray
  • Marketing
    January 10, 2017
    Sander Klous
    How do you translate the ever increasing amount of available data into sensible decisions? 
  • Strategy & Leadership
    September 20, 2016
    Eric Dooms
    Competitive advantage is considered a magic word, especially in books on strategy. What differentiates you from competitors? And does this differentiation allow you to outperform them? Even more important: can you trust this competitive advantage to be enduring? If others can easily copy you, competitive advantage will be gone before you know it.
  • Marketing
    August 17, 2016
    Jalal Ashayeri
    Big data projects like any project requires understanding the possibilities, priorities, and planning. Current trends in promoting software solution does not automatically lead to value generation. Software execute the analysis needed but what analysis are needed? 
  • Marketing
    March 14, 2016
    Marketeers have too little impact and need to obtain a leading role once more, says Rudy Moenaert.
  • Marketing
    February 17, 2016
    Strategically anchoring social and digital media within an organization is quite a challenge. Where should we start? 
  • MarketingBusiness man in big city 10120603_l
    January 18, 2016
    Rudy Moenaert
    Just as musicians develop professionally more and more with each song, we unfold our own potential while drawing up and executing a plan. 
  • Marketing
    December 2, 2015
    KAVE is an ecosystem which provides organizations with an easy and free access (open source) to the building blocks for sound data analysis.

Marketing

More than ever, organizations need skilled, commercial marketers who can create a demonstrable and distinguishing added value for the market – by looking at the world in a different way and linking up the questions from the market, your company’s marketing strategy, and the execution of daily commercial activities.

TIAS offers an executive master and various master classes that would enable you to expand your knowledge in the area of marketing.