Dhr. Geoffrey van Meer

Dhr. Geoffrey van Meer

Head of Data Intelligence


Van Meer has a background in Economic Psychology at the Universities in Leiden and Tilburg - PhD degree in 2006. He is interested in people’s behaviour and thinking. 

Van Meer has set up and managed various research departments adding value to organizations on a tactical level as well as on a strategic level - experiences on how to attract top talents. He initiated and developed a wide range of machine learning and AI applications. Currently, Van Meer is Head of Data Intelligence at RTL in The Netherlands. Previously he worked at ING The Netherlands and Rabobank International. 

In this lecture Van Meer explains on how to create value from data with the help of the Intelligence Maturity model. Several examples of use cases from practice are provided.