Realisme in AI Master Module
Start date
19 november 2026
Duration
6 weeks
Language
English
Costs
€ 4500
Accreditations
- AACSB
- NVAO
Rankings
TIAS is listed in the Financial Times Executive Education Rankings and, according to the Keuzegids Masters 2025, is one of the best-rated educational institutions in the Netherlands.
Fulltime / Parttime
Parttime
Schedule
Online start moment, 3 physical training days, self-study and case study focused on your own practice
Introduction
Artificial intelligence is developing at lightning speed and expectations are high. At the same time, it turns out to be difficult in practice to separate hype from applications that truly create value. In the master module Realism in AI, you develop a grounded, strategic view of AI: what it can actually do today, where the limits lie, and how to translate that into choices for your organization.
You explore the impact of AI on decision-making, business models, and operations, with cases from various sectors. Instructors combine insights from research, entrepreneurship, and implementation, so you see how successful AI applications are actually built. You conclude the module with a concrete action plan for your organization, enabling you to use AI as a realistic lever for innovation, efficiency, and sustainable competitive advantage.
Participant profile
For professionals making strategic decisions about data, digitalization, and AI, seeking realistic guidance in the process.
You work in an organization where there is significant pressure to “do something with AI” – from management, customers, suppliers, or public opinion. You see experiments, pilots, and proposals come by, but you also notice how difficult it is to separate hype from applications that demonstrably create value. Issues around cost-benefit, risks, ethics, and organizational setup play a prominent role in this.
You want a sober and solid framework to determine where AI is truly useful in your context, how to assess its impact on decision-making, processes, and the business model, and how to make well-founded choices in investment and implementation. At the same time, you are looking for language and structure to conduct sharper conversations with management, colleagues, and suppliers, and to embed AI into existing strategy and change cycles.
Curious if this is your next step?
Discover the admission requirements for this master module.
Average demographics
36 years | 68% male & 32% femaleAverage work experience
Most participants have 8–15 years of experience in retail, government, e-commerce, mobility, technology, digital platforms, the creative sector, and consultancy.
Why this program
What makes this master module unique?
- Impact in 6 weeks: the mix of an online kick-off, three on-campus days, focused self-study, and working on your own case provides insights that you can immediately apply in your work environment.
- Academic & recognized: 4 ECTS as a micro-credential with a digital badge; part of an accredited master's program and stackable if you wish to continue your studies.
- Top instructors from academia and practice: TIAS professors and experienced field experts combine analytical depth with realistic cases, so theory and practice reinforce each other.
- Blended & small-scale: intensive guidance and peer dialogue in a compact group; what you deepen online, you bring to life on campus with cases and simulations.
- Rich learning experience with peers: you learn in a small group of like-minded professionals, exchange experiences, and enrich your case with concrete practical insights.
What will the program bring you?
Realistic AI compass: clear insight into what AI can and cannot do today, and how to distinguish hype, trends, and proven applications from each other.
AI as a strategic lever: better insight into the impact of AI on decision-making, processes, business models, and value creation in your organization.
Informed investment choices: practical tools to evaluate the costs, benefits, and risks of AI applications, including make-or-buy decisions and collaboration with platforms.
Concrete action plan and role as a sparring partner: you will leave the module with an executable AI roadmap and develop into a strong discussion partner for the board, management, and suppliers.
About this program
From AI hype to strategic value creation
In the Realism in AI Master Module, you will delve into how artificial intelligence influences decision-making, processes, and business models. You will investigate where AI demonstrably adds value today – and where promises are based primarily on hype and marketing. You will look at concrete applications in analysis, prediction, automation, and decision support, and examine how these work out for customers, employees, risks, and results. In this way, you will develop a realistic picture of what AI can do, what it costs, and what preconditions are involved.
This module brings together strategy, data, technology, and organizational development. You will learn to analyze AI initiatives in terms of value, feasibility, and risks, recognize tensions between speed, quality, privacy, ethics, and costs, and design alternatives that fit your organization's strategy and maturity. Using robust frameworks and practical cases, you will work on issues from your own practice, so that you approach AI not as a separate experiment, but as a strategic tool for innovation, efficiency, and sustainable value creation and become a strong discussion partner for the board, management, and suppliers.
Your learning journey in brief
In six weeks, you will complete a compact learning journey – from the online kick-off to the final assignment. The exact mix of teaching methods varies per master's module, but you can generally expect the following:
Online kick-off – You will meet the lecturers and fellow participants and receive an explanation of the program structure and the final assignment.
Three consecutive on-campus days – During three intensive days on campus, you will deepen your understanding of the theory, work on cases and assignments, and exchange experiences with other professionals in varied, stimulating sessions.
In-depth study between meetings – Between contact moments, you will continue to work independently with literature and assignments and apply insights to your own case.
Assessment of your own practice – You will complete the master's module with an assessed assignment that directly relates to your work environment and learning objectives.
Microcredential & stackability
Upon completion, you will receive a TIAS certificate with a digital badge (microcredential, 4 ECTS). The ECTS credits earned are stackable within the following NVAO-accredited master's programs:
- Executive Master in Information Management and Digital Transformations (MIMDT)
- Executive Master of Operations and Supply Chain Management (MOS)
- Executive Master of Marketing and Customer Management (MMCM)
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