
AI and Strategy for Executives Master Class
Start date
27 januari 2026
Duration
3 days
Language
Dutch
Costs
€ 3900
Rankings
TIAS Executive Education is ranked #1 in the Netherlands for participant satisfaction by the Financial Times, with a score of 8.7 out of 10.
Introduction
The rapid development of AI brings new challenges and unprecedented opportunities. Technology is no longer the exclusive domain of IT; it has become a core component of strategic leadership. In this masterclass, you will gain sharp and practical insight into how AI can help you analyze better, decide faster, and execute more effectively.
We focus on the entire strategic cycle: from leveraging data for market insights, to rethinking your business model, to building a concrete action plan that works in practice. This masterclass is not a technical training course, but a strategic exploration using AI as a lever.
Participant profile
This masterclass is intended for experienced managers and consultants who play an active role in shaping and implementing strategy. You are strategically responsible or advise at executive level, and you want to understand how AI is changing the entire strategic cycle, from analysis and decision-making to implementation. You are looking for strategic depth, fresh insights, and directly applicable tools to make more impact in your role.

Why this program
Artificial intelligence is changing the way organizations make and implement strategic choices. In this masterclass, you will learn how AI can help you make smarter analyses, better decisions, and implement your strategy more effectively.
We combine strategic thinking with practical applications of AI throughout the strategy process. Think of analyzing trends, detecting patterns in customer data, benchmarking competitors, or uncovering opportunities in your own business model.
In addition, we will review your strategic course together: what is the impact of AI on your revenue model, your internal efficiency, and your position in the market? Finally, we will provide concrete tools to build an AI-ready strategy plan, including the tools and insights to actually implement that plan.
What will the program bring you?
You will learn how AI can strengthen your strategy process and implementation, from analysis to action.
You will discover how to use relevant AI tools and techniques for your own organization.
You will gain insight into the impact of AI on your business model, processes, and positioning.
You rework the core of your strategy with a view to scalability, efficiency, and competitiveness.
About this program
During this three-day masterclass, we explore how AI is transforming the strategy process: from analysis and decision-making to implementation and adjustment. You will work hands-on with concepts, frameworks, and tools that can be directly applied in your organization. Each day has a specific focus, with interactive sessions, practical cases, and room for reflection on your own situation.
Strategy process enhanced by AI
In this Masterclass, you will learn how to use AI strategically to enhance both your strategy process and implementation. The image below provides an example of a strategy process and gives you an impression of the moments when AI can make an impact. In the Masterclass, we explore the entire cycle and the various ways in which you can use AI to make a significant impact on each phase of your strategy process.
Day 1: Strategic thinking in the age of AI
Day 2: AI as a catalyst for business models and efficiency
Day 3: From strategy to implementation: AI as an accelerator of results
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