Digital Economics Master Module
Start date
27 oktober 2026
Duration
6 weeks
Language
English
Costs
€ 4500
Degree
Master of Science (MSc)
Accreditations
- AACSB
- NVAO
Rankings
TIAS is listed in the Financial Times Executive Education Rankings and, according to the Keuzegids Masters 2025, is one of the best-rated educational institutions in the Netherlands.
Fulltime / Parttime
Parttime
Schedule
Online start moment, 3 physical training days, self-study and case study focused on your own practice
Introduction
Digital transformation often revolves around tools and AI, but beneath the surface, economic rules determine the outcome. Platforms, software, and data change competition, dependencies, and revenue models.
In the Digital Economics Master Module, you will learn to recognize and apply this logic: network effects, economies of scale, lock-in, and marginal costs. You will work with case studies and your own organizational context, so you can better substantiate your investments, platform strategies, and digital growth choices.
Participant profile
For professionals who make strategic decisions about digitalization, data, and software, for example, in roles related to strategy, product management, digital, IT, finance, or consultancy.
You see how quickly digitalization is changing markets and revenue models: platforms that dominate, software that continues to grow, vendor dependency, and uncertainty about the true cost of "free" data or AI. You're looking for a clear economic framework to better understand network effects, economies of scale, lock-in, pricing, and software outsourcing.
You want more than just buzzwords: a solid foundation of understanding and language to discuss the economics behind digital choices with management, product teams, vendors, and partners. This allows you to assess investments, platform strategies, and collaborations not just based on gut feeling, but also on the digital economy and mechanisms.
Curious if this is your next step?
Discover the admission requirements for this master's module.
Average demographics
40 years | 75% men & 25% womenAverage work experience
Most participants have 10–15 years of experience in information management, IT, digital transformation or consultancy.
Why this program
What makes this master module unique?
- Impact in 6 weeks: The mix of an online kick-off, three on-campus days, focused self-study, and working on your own case study will provide insights you can immediately apply in your work environment.
- Academic & recognized: 4 ECTS as a microcredential with a digital badge; part of an accredited master's degree and stackable if you wish to continue your studies.
- Top lecturers from both academia and practice: TIAS professors and experienced experts from the field combine analytical depth with realistic cases, so that theory and practice reinforce each other.
- Blended & small-scale: intensive guidance and peer dialogue in a small group; what you explore online, you bring to life on-campus with cases and simulations.
- Rich learning experience with peers: you will learn in a small group of like-minded professionals, share experiences, and enrich your case study with concrete practical insights.
What will the program bring you?
A clear understanding of digital markets: you recognize network effects, economies of scale, lock-in, and platform dynamics in your sector.
Better investment choices: you weigh software, data, and AI investments based on digital economic logic instead of hype.
Sharper revenue and pricing models: you leverage insights into marginal costs, bundling, and platforms to strengthen business models.
Stronger strategic discussion partner: you can convincingly engage management, product teams, and suppliers in the economic consequences of digital choices.
About this program
The Economic Logic of Digital Markets and Platforms
In the Digital Economics Master Module, you will delve into the economic rules behind digitalization. You will explore how data, software, and platforms are changing market structures, why some players are growing exponentially while others are stagnating, and the role of network effects, economies of scale, and switching costs.
You will work with digital economics concepts related to platform strategies, software as a capital asset, and the (nearly) zero marginal costs of digital products. You will examine lock-in, supplier dependency, and the question of when building, buying, or outsourcing software and IT services in-house makes economic sense.
You will apply these insights to case studies and your own organizational context. This will allow you to develop an analytical framework and vocabulary to assess digital growth, platform models, AI investments, and software portfolios, and to discuss strategic choices related to digitalization with management and other stakeholders in a well-informed manner.
Your learning journey in brief
In 6 weeks, you will complete a compact learning journey – from online start to final assignment. The precise mix of teaching methods varies per master module, but you can generally expect the following:
Online start – You will meet your lecturers and fellow participants and receive an explanation of the program structure and the final assignment.
Three consecutive on-campus days – During three intensive days on campus, you will deepen your theoretical knowledge, work on cases and assignments, and share experiences with other professionals in varied, engaging sessions.
Deepening between meetings – Between contact sessions, you will continue working independently with literature and assignments, applying your insights to your own case.
Practical assessment – You will conclude the master module with a graded assignment that directly aligns with your work environment and learning objectives.
Microcredential & stackability
Upon completion, you will receive a TIAS certificate with a digital badge (microcredential, 4 ECTS). The ECTS obtained can be stacked within the NVAO-accredited Executive Master Information Management and Digital Transformations (MIMDT).
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