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Good Vibrations 2: Failure hides in Routines

Rudy Moenaert

Author: Prof. dr. Rudy Moenaert MBA

Published:
December 15, 2014
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In this blog series Good Vibrations Rudy Moenaert ponders Silicon Valley and in part 2 he investigates the risks of routine acting and thinking. 

"In 1888, George Eastman surprised the world with the slogan “You press the button, we do the rest”. The new camera became popular among amateur photographers and led to Kodak's empire. Where was the digital camera invented? At Kodak! What was the cause of Kodak's demise? The digital camera." 

Read the whole article here.

Rudy Moenaert

Prof. dr. Rudy Moenaert MBA

Professor

Rudy Moenaert's field of expertise is strategic marketing and innovation, primarily in business-to-business companies and service organizations.

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