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Introduction
Why this program
About this program
Practical Information

Start date
6 mei 2026
Duration
3 days
Language
Dutch
Costs
€ 3900
Modular
Schedule
Online kick-off and 3 on-campus days

Introduction

Change processes rarely fail because of analysis or planning. They get stuck on what happens beneath the surface: routines that continue to pay off, experiences of loss, informal power, and teams that draw their own conclusions about “why this has to happen again.” The result: change fatigue, silent resistance, half-hearted adoption, and an implementation that is “finished” but not alive.

In this module, you will delve into the psychology of organizational change. You will explore how people give meaning to change, what motivations and (unconscious) stimuli drive behavior, and why resistance is often more about information than opposition. You will learn to leverage group dynamics and psychological safety, and translate insights into interventions that increase ownership and truly change behavior - with both the head and the heart.

At the same time, you will keep things sharp: you will link behavioral principles to leadership and HR processes, and embed ethics in nudges and data-driven decisions.

Participant profile

For professionals who initiate or supervise change and notice that plans do not automatically lead to new behavior.

You want to better understand resistance, strengthen motivation, and get teams moving with interventions that also hold up in practice.

Why this program

What makes this program unique?

From resistance to support: you learn to read signs of resistance and convert them into a better diagnosis and targeted interventions.
Behavioral design with impact: you work with evidence-based principles (motivation, habit, social influence) to increase adoption and ownership.
Group dynamics and leadership: you will use psychological safety and informal influence to maintain momentum and energy.
Small-scale and interactive: peer review, reflection, and critical dialogue with faculty and fellow participants.
Top lecturers: leading academics and practical experts (psychology, organizational science, economics, marketing) who translate scientific depth into your current organizational issues.

What will the program bring you?

Translating psychological insights into informed choices and ownership.

Behavioral design with impact for sustainable adoption.

Utilize group dynamics to maintain momentum and energy.

Small-scale and interactive learning with peer review and faculty feedback.

About this program

From resistance and motivation to sustainable change in your organization

Many change processes fail not because of content, but because of behavior. Routines continue to pay off, uncertainty grows, and teams fill in the story themselves.

In this module, you will explore how people experience change, what fuels or blocks motivation, and how resistance manifests itself, from open criticism to silent delay.

You will work with psychological insights into motivation, identity, habit formation, social influence, and leadership. This will teach you to design interventions that increase support and ownership and that allow change to take root in daily work without resorting to “even more communication” or “yet another plan.”

You will understand the psychological mechanisms that promote or block organizational change.
You will learn to convert resistance and motivation into support by applying effective behavioral interventions.
In addition, you will learn to use group and leadership dynamics to achieve sustainable change.

Module structure

This module begins with an online kick-off session, followed by three consecutive days of classes on location.

Part of the Advanced Program Psychology of People and Organizations

This module can be taken separately or as part of the Advanced Program Psychology of People and Organizations (PMO). The Advanced Program offers a compact, practice-oriented framework for translating psychological insights into better collaboration, decision-making, and change.
You will learn to recognize patterns based on experience, examine your own contribution, and apply substantiated interventions to your own case.

The program was developed in close collaboration with Tilburg University and is aimed at professionals who drive or guide change (managers, project and change managers, HR, public/non-profit).

Other modules from the Advanced Program in Psychology of People and Organizations are:

PMO 1 - Future of People, Organizations, and Society
PMO 2 - Psychology in Organizational Change
PMO 3 - Psychology in Marketing and Consumer Behavior
PMO 4 - Cognitive and Social Psychology
PMO 5 - Emotion and Differential Psychology

Psychology in Organizational Change - PMO