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Video lecture: Consumer Connected Supply Chains

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Strategy Innovation & Leadership

Author: Dr. Freek Aertsen

Published:
April 26, 2012
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On 26 April 2012, Freek Aertsen organized a breakfast session at TIAS School for Business and Society in Tilburg.

  •  Forecast differentiation

  •  Using social media

  •  Using search engine data

  •  Improving demand forecasts for new products by using the crowd

  •  Human behavior in forecasting and planning

Dr. Freek Aertsen

Adjunct Professor

Dr. Freek Aertsen is the Academic Director of the Executive Master in Operations and Supply Chain Excellence. His work and research focus on forecasting, demand management, planning, and S&OP processes.

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