Strategy and Innovation in Healthcare
How to develop and implement a future-proof healthcare strategy
Start date
April 13, 2026, Campus Utrecht
Duration
Duration of 5 months: 3 times a 2-day block of lectures on location
Language
Dutch
Costs
€ 7600
Rankings
TIAS Executive Education is ranked #1 in the Netherlands for participant satisfaction by the Financial Times, with a score of 8.7 out of 10.
Participant profile
Average demographics
40 years | 70% women & 30% men | From all over the NetherlandsAverage work experience
12 years of relevant work experience
Why this program
What will the program bring you?
You will increase your knowledge and understanding of the most important theories for the development and implementation of healthcare strategies.
With a strong focus on service quality, you gain insight into supply and demand in healthcare, new developments in this field, and the changing relationships between stakeholders that this entails.
You will explore all possible forms of interorganizational collaboration within healthcare, and the advantages and disadvantages that each form entails.
From a marketing and customer perspective in healthcare, you translate this into strategy development and implementation that contributes to better patient care, lower costs, better health for society, and higher employee satisfaction.
Modules
Blok B - Strategie en zorginnovatie
Build in-depth and up-to-date expertise in healthcare strategies and implementation. From this foundation, you will explore innovation, network collaboration, and business models that align with the latest developments in supply and demand.
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