Q&A: How do you integrate AI into your business strategy?

AI is developing at high speed, but that does not mean every organization needs a separate AI strategy. For this Q&A series on AI & business strategy, readers submitted their own questions. In the second video, Jeroen De Flander, core faculty member at TIAS, discusses how organizations can connect AI to their existing business strategy and use it to strengthen their competitive advantage.

In this video, Jeroen answers questions such as: how can organizations develop a long-term AI strategy when innovation is moving so quickly? His advice is to keep the company strategy as the starting point and see AI as an instrument to improve it. He also discusses how organizations can remain flexible while making strategic choices. According to Jeroen, the real value of AI lies not only in technology, but in pattern recognition: uncovering insights that help organizations improve processes, understand customers better and identify new opportunities.

Webinar AI Strategy: from buzz to business

Interested in this topic? You can also watch Jeroen De Flander’s webinar on demand: AI strategy: from buzz to business.

Take the next step in AI and strategy

Want to better understand how AI, data and technology can create value for your organization, and how to use them responsibly? Explore the AI, Data & Tech programs at TIAS. These programs help professionals develop expertise in AI, data and technology, and connect digital innovation to the broader context of business and society.