Marketing & Commerce

Our world is in a state of constant disarray Let s not blame it on Trump, Putin or Farage It is the incessant influx of digital innovations that leaves us flabbergasted each time we view the technology section of The Financial Times

How do you translate the ever increasing amount of available data into sensible decisions? That demands good data analysis and must certainly not be taken for granted

Professor of Strategic Marketing, Rudy Moenaert talks about the factors that make branding a Game of Clones the more we talk about brands, the more they levels of

Competitive advantage is considered a magic word, especially in books on strategy. What differentiates you from competitors and does this differentiation allow you to outperform them? Even more important, can you trust this competitive advantage to be enduring? If others can easily copy you, competitive advantage will be gone before you know it.

Hoe word je succesvol met big data-analyse? Stel een doel, bekijk wat er intern en extern al bestaat aan gegevens en krijg helder welke data verzameld gaan worden. So far, so good zou je zeggen. Toch maken veel organisaties in dit stadium dezelfde standaardvergissingen. Vijf zetten we er voor je op een rij. Herken ze en gebruik big data efficiënt.