Storytelling Master Class
Start date
11 februari 2026
Duration
3 days
Language
Dutch
Costs
€ 3900
Rankings
TIAS Executive Education is ranked #1 in the Netherlands for participant satisfaction by the Financial Times, with a score of 8.7 out of 10.
Introduction
You know what you want to achieve with your organization and your team. But it’s proven difficult to convey that to others. The traditional method, focusing on unique selling points, explaining and convincing, no longer does the trick. Storytelling allows you to stimulate, entice and attract people. This master class gives you the latest scientific insights, practical experience and tips from experienced players and voice coaches. So you too can win over your employees and customers with your story.
Participant profile
Participants in the Storytelling Master Class are managers in the business world and the non-profit sector. They typically have the necessary experience and are looking for new ways to motivate their employees. Participants need deeper scientific knowledge and practical added value.
Average demographics
45 years | 55% men & 45% womenAverage work experience
17 years
Why this program
This master class gives you a tool – business storytelling – that you can use to intrinsically motivate your teams and individual employees. You discover what works and what doesn’t. And by putting this into practice, you discover the best way to get your own story across. You receive lessons from a lecturer versed in the science, a professional actor and a voice coach. This provides that unique combination of a scientific foundation and practical application.
What will the program bring you?
You’ll gain insight into the psychology of storytelling.
You’ll know how to build a good story.
You’ll be able to reflect on your own story in a professional context.
You’ll master techniques to create the story of your organization or customer.
About this program
During this 3-day master class, we take a deep dive into the background, context and use of stories. Ample scientific research is available in this area. Stories have been around for ages, and are now re-emerging as a powerful tool for influencing others in the business world. In this Storytelling Master Class, we link theory with practice. You’ll look at the structure and architecture of stories, and also practice telling them. This gives you an optimal tool for a positive influence on your audience.
Day 1
Day 1 covers the credibility of a story and its impact. How do you convey a story and how can you use it to engage your employees with your argument?
Day 2
Day 2 focuses on practical application: you'll practice your story several times in front of the group. You'll receive feedback and tips from fellow participants, a voice coach, and a professional actor. You'll learn how to better shape your story.
Day 3
What do you think of your organization's story? How do you shape it and convey it to your audience? On the third day, we'll explore answers to these questions together.
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