As School for Business and Society, it is our purpose ‘to develop leaders to serve society by transforming business’. We believe business as usual is not an option anymore. Transformation is imperative if we want to deal with the challenges of our time. To foster such a transformation-oriented mindset through our education, we have developed an integral competency-based approach to what we call ‘Business & Society’. 

This means that competencies related to Responsible Leadership, Collaboration, Business Modeling, and Sustainable Innovation are integrated into all our programs.