Public Value Creation Master Class
Start date
14 april 2026
Duration
3 days
Costs
€ 3900
Rankings
TIAS Executive Education is ranked #1 in the Netherlands for participant satisfaction by the Financial Times, with a score of 8.7 out of 10.
Introduction
What value do you want to add to society? And how do you convincingly showcase it? Many organizations and professionals in the public and non-profit sectors struggle with these questions.
In the Public Value Creation Master Class, you will learn how to formulate concrete answers to these challenges. You will gain a solid scientific and theoretical foundation in Social Profit Thinking and be introduced to the "Social Profit Canvas" – a model that bridges the gap between theory and practice. This model, developed by TIAS and Whise, helps your team, organization, and partners clearly demonstrate the public value of interventions. It provides insight into the impact of your activities on society and supports you in making strategic, well-informed decisions.
Participant profile
Participants work as senior professionals in the role of supplier and/or non-executive director in the public and non-profit sectors. They work on the development of new approaches and projects to better serve their clients. To this end, they assess which objectives to work towards, resources to deploy and stakeholders to involve. They must defend their choices to the general public, administrators and politicians.
Average demographics
42 years | 70% men & 30% womenAverage work experience
12 years
Why this program
With the insights from this masterclass, you will be able to make the impact of your team's and organization's actions more visible. You will work more effectively by setting clearer goals and communicating more transparently about the impact of your policies. This contributes to greater public support and provides a better understanding of the organization's added value.
What will the program bring you?
You'll define your organization's objectives more clearly: what you stand for and what you don't.
These clear objectives will help you better determine the resources you deploy and communicate this clearly to employees and the outside world.
Your employees will be more motivated and feel more proud because they can clearly articulate how your organization contributes to society.
You'll create greater public support by demonstrating why and how you achieve certain goals.
About this program
In this three-day masterclass, you will significantly develop your understanding of Social Profit thinking. You will develop a strong theoretical and scientific foundation in this area and become familiar with the Social Profit Canvas. You will learn to apply this model to your own case and gain new insights by engaging in discussions and brainstorming about the cases of other participants from various sectors of the public domain. Additionally, guest speakers will share their best practices of using this model, allowing you to work effectively with the Social Profit Canvas. This combination of theory and practice, viewed from different perspectives, ensures that you will significantly develop your skills in Social Profit thinking.
Day 1
You'll gain insight into the core of public value and discover how to visualize the value you want to add to society. You'll also be introduced to the Social Profit Canvas and its benefits.
Day 2
We'll focus on implementation: how to involve your organization, partners, and target group in changes resulting from the Social Profit Canvas. You'll apply the canvas's steps to your own case and reflect together on bottlenecks and benefits.
Day 3
You'll learn how to effectively analyze data to measure public value and translate it into policy, including the importance of adjustments and evaluation. With a practical case study from a guest speaker and further exploration of your own case, you'll bring the Social Profit Canvas to life.
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