MScBA New Business Management

Markets, technologies and customer expectations are changing rapidly. Organizations need entrepreneurial professionals who can recognize what is next, translate ideas into compelling propositions and bring new products, services and ventures to life. 

The MScBA New Business Management track at TIAS prepares you to do exactly that. You will build a broad foundation in management while developing specialist expertise in entrepreneurship, innovation, new product and service development, and digital marketing. You will learn to combine strategic thinking with creativity and disciplined execution, from identifying an opportunity to designing, testing and launching a solution. 

You will apply what you learn through hands-on assignments, real-world cases and practical learning experiences with companies. In TIAS’ international environment, you also receive individual attention for your academic, personal and career development.

From promising idea to market impact

This track gives you an integrated toolkit for moving from insight to execution across four connected areas:

• Opportunity recognition and entrepreneurial thinking

• Business-model design, resourcing and venture development

• New product and service development, from concept and testing to launch

• Digital marketing, customer targeting and online growth

Because these capabilities are taught within a broad MScBA curriculum, you will understand how innovation connects with strategy, finance, people and society.

Build the human skills employers value

As AI becomes embedded in the workplace, distinctly human capabilities matter more, not less. Employer data from the QS World Future Skills Index 2027 across 89 economies shows that the largest reported shortages are in human cognitive and human-centred leadership skills. Employers particularly need graduates who can think critically, exercise sound judgement, solve problems, communicate, adapt and lead while working alongside new technologies.

Through TIAS’ Personal and Career Development Program (PCDP), you will strengthen your communication, presentation, negotiation, intercultural collaboration and teamwork skills. Workshops, individual coaching and guidance from a career consultant help you understand your strengths, define your goals and communicate the value you can bring to an employer.

Put your learning into practice

Elective bootcamps give you intensive opportunities to broaden your toolkit and apply your learning to current business challenges. Offerings may change each year to reflect new developments and the needs of the job market. Examples include:

Global Sustainability Challenge

Collaborate with students from international business schools online on a real corporate challenge connected to the UN Sustainable Development Goals. Develop workable ideas while balancing commercial, societal and environmental value.

EU Learning Experience

Travel to Brussels to explore how EU institutions, regulation and geopolitics shape the environment in which organizations innovate, compete and grow.

Data & AI Consultancy with Accenture

Take on a real Data & AI consultancy challenge for Accenture. Working with fellow students, you will develop and present a business solution while strengthening your analytical, consulting, teamwork and presentation skills.

AI Chatbot with IBM

Build an AI-powered chatbot with IBM and explore how conversational AI can improve experiences, streamline processes and create business value. No previous programming experience is required.

Python Bootcamp

Learn Python fundamentals and use code to explore, analyze and visualize business data through hands-on cases. No previous programming experience is required.

Where can this track take you?

Organizations in consulting, technology, consumer goods, services and many other sectors need people who can recognize opportunities and turn them into market-ready solutions. Depending on your background, ambitions and experience, this track can prepare you for early-career roles such as:

• Business development analyst

• Junior product manager

• New product development specialist

• Junior innovation manager

• Junior brand or digital marketing manager

• Innovation or strategy consultant

• Start-up or scale-up team member