MScBA Business Analytics & AI

Data and artificial intelligence are transforming how organizations compete, innovate and create value. To make that transformation meaningful, they need professionals who can connect analytical insight with business strategy and responsible decision-making. 

The MScBA Business Analytics & AI track at TIAS prepares you to do exactly that. You will build a broad foundation in management and learn how to use data, analytics and AI to understand business challenges, evaluate options and recommend effective solutions. Rather than training to become a purely technical data scientist, you will develop into a business professional who knows how to ask the right questions, work confidently with analytical tools, translate insights into action and communicate recommendations with impact. 

You will apply what you learn through hands-on assignments, real-world cases and projects with companies. In TIAS’ international learning environment, you also receive individual attention for your academic, personal and career development.

From business question to data-driven decision 

The track follows the complete journey from understanding a business process to identifying the right data, analyzing it and turning the results into well-founded decisions. You will develop an integrated toolkit across four connected areas: 

• Data coding and management 

• Business data analytics 

• Decision analysis and optimization 

• Artificial intelligence in business 

Because these skills are taught within a broad MScBA curriculum, you will also understand the organizational and societal context in which analytics and AI can, and should, create value. 

Build the human skills employers value 

As AI becomes embedded in the workplace, distinctly human capabilities matter more, not less. Employer data from the QS World Future Skills Index 2027 across 89 economies shows that the largest reported shortages are in human cognitive and human-centred leadership skills. Employers particularly need graduates who can think critically, exercise sound judgement, solve problems, communicate, adapt and lead while working alongside AI. 

Through TIAS’ Personal and Career Development Program (PCDP), you will strengthen your communication, presentation, negotiation, intercultural collaboration and teamwork skills. Workshops, individual coaching and guidance from a career consultant help you understand your strengths, define your goals and communicate the value you can bring to an employer.

Put your learning into practice 

Elective bootcamps give you intensive opportunities to expand your toolkit and apply it to current business challenges. Offerings may change each year to reflect new developments and the needs of the job market. Examples of bootcamps with a focus on data and AI: 

Data & AI Consultancy Bootcamp with Accenture

Take on a real Data & AI consultancy challenge for Accenture. Working with fellow students, you will develop and present a business solution while strengthening your analytical, consulting, teamwork and presentation skills. 

AI Chatbot Bootcamp with IBM

Discover how AI-powered chatbots are designed and built in this hands-on bootcamp developed with IBM. Working on a real-world business challenge, you will create your own chatbot and explore how conversational AI can improve customer and employee experiences, streamline processes and generate business value. No previous programming experience is required. 

Python Bootcamp

Develop practical Python skills for business and data analysis. You will learn programming fundamentals and use Python to explore, analyse and visualize data. Through hands-on exercises and real-world business cases, you will discover how Python can support evidence-based decision-making and help solve business challenges. No previous programming experience is required. 

Where can this track take you?

Organizations across consulting, financial services, technology, retail, healthcare, manufacturing, marketing and supply chain management need professionals who can bridge the gap between business and analytics. Depending on your background, ambitions and experience, this track can prepare you for early-career roles such as: 

• Business intelligence analyst or consultant 

• Business analytics consultant 

• Data and AI business consultant 

• Business performance analyst 

• Customer or marketing analyst 

• Operations or supply chain analyst 

• Digital transformation analyst