Executive Master of Marketing and Customer Management - Apply

The Executive Master of Marketing and Customer Management (MMCM) is a recognized high-level master's program. With clear admission criteria, we guarantee the quality of the education and you benefit from a motivated, diverse group of marketing and business professionals from various sectors. 

Admission requirements

We ask participants to have:

• A completed bachelor's degree (higher professional education or university education) in a relevant field (e.g., marketing, commercial economics, business administration, or communication);
• Excellent command of Dutch and good command of English (some of the literature and cases are in English); 
• Willingness to participate in an intake interview and, if necessary, a preparatory pre-master's program;
• At least five years of relevant work experience in marketing, sales, business development, customer or category management, or a similar commercial position (guideline).

An admissions committee will review each individual profile to determine whether you can enroll immediately. 

Pre-master's program (if necessary)

Depending on your previous education and experience, you may be required to complete (part of) the pre-master's program in order to participate in this master's program. The pre-master's program consists of self-study modules that refresh academic skills and strengthen your data-driven way of working, allowing you to get the most out of the master's module. 

During the admission procedure, the Admissions Committee will assess which components are relevant to you, so that you are well prepared to start the master's program. 

Application process: intake and learning path advice 

After you apply, a Program Adviser will contact you for an initial introduction and a brief profile check. Together, we will look for a suitable learning path: the order of modules and a study pace that fits your schedule.  

We will then schedule an intake interview with the Academic Director. During this interview, you will explore your background, development ambitions, and how these match the learning objectives of the program. If the recommendation is positive, you will receive the official study agreement and you can finalize your enrollment. 

Apply

Select your desired start date and apply online using the application button on this page. We will then guide you step by step through the admission and intake procedure.

Questions? 

Not sure whether your profile is a good fit, or want to discuss the route and pace? Schedule a short consultation with a Program Adviser. Together, you will assess whether this master's program matches your experience and ambitions, and which entry route is best suited to you.