Digital Transformation and Marketing Master Module
Start date
27 augustus 2026
Duration
6 weeks
Language
Dutch
Costs
€ 4500
Degree
Master of Science (MSc)
Accreditations
- AACSB
- NVAO
Rankings
TIAS is listed in the Financial Times Executive Education Rankings and, according to the Keuzegids Masters 2025, is one of the best-rated educational institutions in the Netherlands.
Fulltime / Parttime
Parttime
Schedule
Online start moment, 3 physical training days, self-study and case study focused on your own practice
Introduction
Digital transformation is changing how markets operate and how customers choose. Data, AI, and platforms are shifting the rules of the game for brands, propositions, and customer relationships, demanding more from marketing than just "something digital too": they demand direction.
In the Digital Transformation and Marketing Master Module, you will explore digitalization as a strategic force for customer focus and growth. You'll learn to translate the logic of digital markets, data, and AI into choices in propositions, channels, and commercial organization, enabling marketing to take a leading role in your organization's transformation.
Participant profile
For professionals who shape marketing, customer strategy, or commercial innovation in roles related to (digital) marketing, commerce, customer experience, business development, or digital transformation.
You are noticing that customer behavior, channels, and technology are changing faster than the organization can keep pace. Campaigns, data initiatives, and AI experiments are running side by side, while you're actually looking for a clear digital direction: which propositions, journeys, and business models align with your ambitions? And what does that mean for the brand, channels, and organization?
You want more than just "something digital too": a solid strategic framework and practical language to discuss digital transformation from a customer perspective with management, sales, IT, and data teams. This allows you to not only optimize campaigns but also participate in decisions about investments, roadmaps, and marketing design as a driver of growth and customer focus.
Curious if this is your next step?
Discover the admission requirements for this master's module.
Average demographics
38 years | 60% men & 40% womenAverage work experience
Most participants have 8–15 years of experience in marketing, digital projects, customer and commercial strategy or consulting.
Why this program
What makes this master module unique?
- Impact in 6 weeks: The mix of an online kick-off, three on-campus days, focused self-study, and working on your own case study will provide insights you can immediately apply in your work environment.
- Academic & recognized: 4 ECTS as a microcredential with a digital badge; part of an accredited master's degree and stackable if you wish to continue your studies.
- Top lecturers from both academia and practice: TIAS professors and experienced experts from the field combine analytical depth with realistic cases, so that theory and practice reinforce each other.
- Blended & small-scale: intensive guidance and peer dialogue in a small group; what you explore online, you bring to life on-campus with cases and simulations.
- Rich learning experience with peers: you will learn in a small group of like-minded professionals, share experiences, and enrich your case study with concrete practical insights.
What will the program bring you?
Greater control over digital: from individual campaigns and projects to a cohesive vision of the customer, proposition, and channels.
Stronger data-driven marketing: translating insights from data and AI into segmentation, propositions, and customer journeys with greater impact.
A concrete transformation plan: a clear roadmap with experiments, capabilities, and organizational adjustments for digital growth.
Strengthened role as marketing leader: a full-fledged discussion partner for management, IT, and data teams on customer strategy, investments, and digital transformation.
About this program
Digital transformation as a driver for customer focus and commercial innovation
In the Digital Transformation and Marketing Master Module, you will delve into digitalization as a strategic force for marketing and value creation. You will explore how digital technology is changing markets, competition, and customer behavior, and what this means for propositions, channels, business models, and the way you build and maintain customer relationships.
You will approach digital transformation explicitly as a marketing and strategy issue, not as an IT project. You will work with mechanisms such as economies of scale, network effects, and platform logic, and explore how data, AI, and digital interfaces guide customer choices. This will help you develop a framework for making more informed decisions about positioning, portfolio, role in ecosystems, and the balance between brand building and performance marketing.
You will continuously apply the insights to your own organizational context. You will examine digital maturity, culture, and leadership, and investigate which capabilities marketing needs to truly lead transformation processes. This way, you will develop both the language and concrete tools to connect digital transformation with customer focus, commercial effectiveness, and sustainable growth.
Your learning journey in brief
In 6 weeks, you will complete a compact learning journey – from online start to final assignment. The precise mix of learning methods varies per master's module, but you can generally expect the following:
Online start – You will meet your instructors and fellow participants and receive an explanation of the program structure and the final assignment.
Three consecutive on-campus days – During three intensive days on campus, you will deepen your theory, work on cases and assignments, and share experiences with other professionals in varied, engaging sessions.
Deepening between meetings – Between contact sessions, you will continue working independently with literature and assignments, applying your insights to your own case.
Practical assessment – You will conclude the master module with a graded assignment that directly aligns with your work environment and learning objectives.
Microcredential & Stackability
Upon completion, you will receive a TIAS certificate with a digital badge (microcredential, 4 ECTS). The earned ECTS are stackable within the NVAO-accredited Executive Master of Marketing and Customer Management (MMCM).
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