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In the TIAS VastgoedLAB, we regularly pay attention to innovation and renewal in the real estate market. But what if it is not the real estate market that changes but the whole market around us? Not gradually and incrementally but fundamentally and structurally. What if we have to look for new real estate forms and processes not because the old ones no longer work but because the real estate market must be adjusted to a fundamentally different infrastructure that is necessary for our economy to resume growth? In short, not renewal from a new idea but adjustment to a structurally new system. Well, then we can still expect many major real estate challenges. Challenges with many opportunities and jobs, at least if we react in time.
The above was the tenor of Jeremy Rifkin's plea during his lecture in November at the Jaarbeurs in Utrecht. Rifkin is an experienced economist at Wharton University in the United States, a best-selling author, and adviser to world leaders such as Angela Merkel and Xi Jinping.
» read Dirk Brounen's full blog on the Dutch-language website