During the TIAS Elevate Sessions, TIAS faculty share their insights on current themes, while the TIAS community engages in conversation to exchange experiences and gain new perspectives. These sessions are open to alumni, participants, and anyone interested in the topic.
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TIAS Elevate Session - AI & Strategy: From Buzz to Business Impact
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AI is everywhere. But for leaders, the question is not whether to use AI, but how to use it to make better strategic decisions and implement them faster.
In this session, you will gain a clear and pragmatic perspective on AI in the strategy process. No technical deep dive, but a practical framework to identify opportunities, weigh trade-offs, and move effectively from strategy to execution. You can register here.
Curious who else will be attending? Here you can find an overview of participants who have consented to share their details.
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In short
Date: Thursday 2 April
Time: 15.00 - 20.00
Location: TIAS Utrecht
Speaker: Prof. Jeroen De Flander
Language: Engels
Costs: €80,-
About this TIAS Elevate Session
In this session, we explore AI as an accelerator of the strategy process: from market and competitive analysis to rethinking business models and building an implementation plan that truly delivers. The core message is simple: AI in strategy is not about generating more insights, but about making better decisions and shortening the path to results. You will receive a compact, repeatable framework and translate it into a concrete action plan you can immediately test within your own organization.
What we will cover
Block 1: Where AI truly adds strategic value (and where it doesn’t)
Why AI is often applied in operations but rarely embedded structurally in strategy. What it means in practice to use AI as a strategic lever: better analysis, faster decision-making, and more effective execution.
Block 2: AI across the full strategy cycle
From data-driven market insights to business model and value chain design, through to action planning and execution. How to apply AI without being an IT expert, focusing on leadership, choices, and priorities.
Block 3: From plan to practice: governance, change and accountability
Avoiding the pilot trap and successfully scaling AI initiatives. The essential governance, rhythms, and responsibilities needed to ensure AI delivers real impact.
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Why contribute?
You will gain a clear framework to identify and prioritize AI opportunities, from quick wins to scalable initiatives.
You will refine your strategic trade-offs: where is the real leverage in your context — analysis, business model, or execution?
You will move from strategy to execution, focusing on governance, change, accountability, and measurable outcomes.
You will leave with concrete next steps to test, learn, and scale immediately within your organization.
You will understand what an “AI-ready strategy” requires from you as a leader: not technical expertise, but clear direction and guidance.
Interaction
We will do a short, accessible exercise to move from AI buzzwords to a concrete strategic choice: which decision do you want to make faster, more consistently, or with less risk? This is followed by a focused group reflection on where the greatest leverage for AI impact lies within your organization.
Program
15.00 hour
Registration and coffee and tea
15.30 hour
Opening
15.40 hour
Where AI truly adds strategic value (and where it doesn’t)
16.30 hour
Break
16.45 hour
AI across the full strategy cycle
18.00 hour
From plan to practice: governance, change and accountability
18.45 hour
Meet & Eat: Continue the conversation with drinks and bites
20.00 hour
Einde
Prof. Jeroen De Flander
Prof. Jeroen De Flander is Academic Director of Strategy Execution and AI Strategy at TIAS School for Business and Society. He is an international expert in strategy implementation and supports leaders in translating strategy into tangible results. He is the author of international bestsellers on strategy execution, a keynote speaker in more than 45 countries, and a member of the Harvard Business Review Advisory Council. In his recent work, he focuses on how AI strengthens the strategy process through better decision-making, sharper choices, and faster execution.
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Webinar
Jeroen previously hosted a webinar on this topic, which you can watch here. During the TIAS Elevate Session, the subject will be explored in greater depth.