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6 October 2026

16.45 18.00 hour

The Connection - AI: From Great Promise to Working Practice

Everyone is talking about the possibilities of AI. But how do you ensure that AI actually brings change within an organization? Theory and practice come together in “De Connectie.” This time, we’re joined by alumna and Lead AI Transformation at the CZ Groep, Fleur Hasaart, and Professor of Artificial Intelligence Eric Postma.

This event is organized by Studium Generale and the Tilburg University Alumni Team. TIAS alumni and participants are also warmly invited to attend!

People walk and cycle on a tree-lined path leading to a modern, multi-story building in sunlight.

In short

AI promises to make organizations faster, smarter, and more efficient. Yet there is a significant gap between promising technology and applications that truly deliver in day-to-day operations. Where do you start? What genuinely adds value? And what needs to change within an organization to implement AI successfully?

From experiment to daily practice

Alumna Fleur Hasaart experienced this evolution firsthand. What started in 2017 as a small data science team at healthcare insurer CZ expanded into an organization where data and AI are embedded across multiple domains: serving customers faster and more effectively, analyzing legislation, and tailoring payment plans to individual circumstances.

How do you start when so much is still uncharted territory? Which use cases prove to deliver real value in practice? And how do you prevent new technology from getting stuck in the pilot phase?

Drawing on concrete examples, Fleur shares CZ’s journey and the lessons learned during the early years of what she describes as the 'AI winter.'

More than just technology

A successful AI transformation is never just about technology. People, processes, and organizational culture must evolve alongside it. Difficult questions also arise regarding privacy, compliance, and social responsibility.

How do you embed AI within an organization? Where do responsibilities lie? And how do you determine whether deploying AI actually creates value?

From hype to a grounded perspective

Professor of Artificial Intelligence Eric Postma reflects on Hasaart’s experiences, placing them in a broader context. What can we realistically expect from AI? Where does the hype end and genuine impact begin?

“Especially when it comes to AI, you still hear a lot of nonsense. And a lot of hype.”

— Eric Postma

Together, Hasaart and Postma also look ahead: what role will AI play in organizations in the coming years, and what does it take to truly seize its opportunities?

This event is organized by Studium Generale and the Tilburg University Alumni Team. TIAS alumni and participants are also warmly invited to attend!

Speakers

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Fleur Hasaart

Fleur Hasaart has served as Manager of the Data Science department at CZ since early 2017. She studied International Economics and Finance at Tilburg University and holds a PhD in Health Economics from Maastricht University. Working with data has been the common thread throughout her career at CZ.

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Eric Postma

Eric Postma is Professor of Artificial Intelligence. He has extensive experience in both the theory and practice of deep learning and generative AI. He regularly delivers presentations and masterclasses for companies and institutions.

The Connection

This program is part of ‘the Connection’ series. In these sessions, Tilburg University brings together scholars, alumni, and students around a specific theme. The gatherings are free and open to anyone interested, with a warm invitation extended to students and alumni of TIAS and Tilburg University in particular.