Executive Master of Marketing

Part-time master's program in Marketing: make your organization relevant to the market and customers 

• How do we support the digital transformation in our organization?
• How can we create or manage ecosystems and platforms in such a way that we remain agile and resilient for the future?
• How do we create an end-to-end customer experience?
• How do we put a customer centric organization into practice?
• How do we get to an optichannel policy?
• How can we be and remain relevant to our customers in a world of big data, AI and digitization?

Complex challenges

These are just a few of the challenges on your agenda as a marketing professional. These kinds of complex challenges require a different role from you as a marketer. You don't just have to be analytical, creative, driven and innovative. You also need to be able to take the lead in formulating and implementing the marketing strategy, so that your organization can achieve market and customer impact in the long term.

Solid marketing policy

With the Executive Master of Marketing (MM), we prepare our participants for the future. During this master's program in Marketing, you will be provided with scientifically based, practically applicable insights and tools for a solid marketing policy in your own organization.

Are you ready for the marketing of the future? Register for the Marketing Master's program and become a marketing leader.

More information on program set-up and content?

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What does the Executive Master of Marketing do for you?

• With your new broad marketing knowledge and experience, you will become the ultimate sparring partner for the senior management.
• You know how to translate your vision with scientific insights into a practical and socially responsible marketing policy, thus creating a distinctive capacity for the organization. 
• By implementing the latest trends and developments in the field of marketing, you know how to create value for the customer.
• You develop new business models, build strong brands and take the organization to a higher level.

You expand your network with marketing professionals who are just as passionate and experienced as you are.

What alumni think of the part-time master's program MM

"As a marketer, I always respond to new developments and innovations in the market. Marketing is more than a set of instruments or techniques. It is a broad vision on the entire organization. From the part-time Master of Marketing (MM), I learned to switch more to the strategic level. I see things more in perspective, so I can make better analyses. I use these in the conversations I have and in making decisions. This has enabled me to take both myself and my organization to a higher level."

Sophieke Verhoeven, CMO PSA Financial Services Netherlands BV

Flexibility

Studying at TIAS means flexible learning. You can always contact the Program Adviser to discuss which study components are important to you and how you can combine your studies with your work and private life in the best possible way. You will also receive advice on the development of your career, so that you can make the right choices for a successful career.

Participants in the Executive Master of Marketing are offered the following flexible options:

• Choose to follow the entire master or individual modules
• Choose yourself when you start: the program commences several times a year
• Choose to spread out the program over a longer period of time, if desired
  
   

Part-time Master of Marketing (MM) in brief

The part-time Executive Master of Marketing consists of 5 modules. These are spread over a period of 10 months. At the beginning of each module you will have 4 weeks to learn online. After this preparation, you will follow interactive meetings and lectures for 3 days. After completion of the modules, a graduation trajectory of 6 months follows. The study load for this part-time master's program MM is 12-15 hours per week.

More information on program set-up and content?

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Set-up part-time Master's program MM

The part-time Executive Master of Marketing is structured as follows:

• Module 1 - Customer Centricity on the Edge
• Module 2 - Developing Relevance for the Market
• Module 3 - Experience the Brand
• Module 4 - Digital Marketing & E-commerce 
• Module 5 - Designing and Leading the Future Marketing Organization

In addition, you will follow the two components Business Research Methods I + II. You will conclude this part-time master's program MM with a Master's thesis on a relevant and current subject within your organization.

Individual modules

It is also possible to take individual modules of the program. At the start of each new module, you can join the part-time Executive Master of Marketing or a modular package. Would you like to choose your own learning package? Please contact the Program Adviser for more information.

Advisory interview with the Program Adviser

Are you ready to take the next step in your career and do you want more information? Or would you like to ask an alumnus about the part-time master's program MOS first? Or are you looking for advice on the financial possibilities? Feel free to contact the Program Adviser for all your questions about the part-time Executive Master of Marketing.

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Result: international master's degree (MSc)

After successful completion of the entire master's program, you may choose between the prestigious title of Master of Marketing (MM) or the internationally recognized MSc title. This program is accredited by the NVAO (Dutch-Flemish Accreditation Organization). 

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Develop and implement a valuable marketing policy. Apply for the part-time Executive Master of Marketing.

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Admission requirements

We aim for participants with a lot of talent, experience and potential. That is why we apply admission requirements. In this way, we guarantee education at the highest level. What we ask:

• A bachelor's or master's degree
• 5 years of relevant work experience in the field of marketing
• Good command of the English language
• When applicable, successful completion of the necessary parts of the premaster

Premaster 

Successful completion of the premaster can be a requirement for starting the program. In this way, we ensure that the level of all participants is consistent with each other. This means that you will ultimately benefit from the collaboration with a motivated group of talented participants from your field of expertise.

Intake interview

Upon receipt of your application, the Program Adviser will contact you for an intake interview with the Academic Director.

Tuition fee part-time Executive Master of Marketing

The fee of the part-time Executive Master of Marketing (MM) amounts to € 6.000,- per block / € 28.000,- complete master’s program (free of VAT). This price includes the obligatory literature and day arrangements (lunch, coffee/tea and soft drinks) during the lecture days. Accommodation and dinner are not included in the total program price. The course is exempt from VAT.

Individual modules

It is also possible to opt for individual modules of the program. At the start of each new module, you can join the part-time Executive Master of Marketing or a modular package. Would you like to choose your own learning package? Please contact the Program Adviser for more information.

Funding options

In order to finance this program, you can make use of the personal deduction or the tax deduction for study costs. In this way, the tax authorities will pay for a part of your master. You can also make use of Geldshop's Responsible Study Plan or the Life Long Learning Credit via DUO. See also the publication with examples.