Content of Part-Time Master of Marketing & Customer Management (MMCM)
Theme 1 – The customer-oriented organization
Module 1: The customer leader’s marketing canvas
Module 2: Putting customers at the center of your organization
Theme 2 – Creating added value
Module 3: Creating long-term market relevance
Module 4: The importance and successful application of pricing strategies
Theme 3 – Brand strategy and experience marketing
Module 5: The power of the customer experience
Module 6: Building a strong brand
Theme 4 – Digital is the new normal
Module 7: Optichannel management
Module 8: Digital transformation
Theme 5 – Building a sustainable business
Module 9: Marketing finance
Module 10: Marketing leadership
The five themes are spread out over a ten-month period. Every theme is made up of two modules that take one month each. Each module requires four weeks of preparatory work by means of the online campus. This is followed by three consecutive days of interactive meetings and lectures. Additionally, you complete the two units Business Research Methods I + II.
You conclude the part-time MMCM Master’s program with a Master’s thesis concerning a relevant, current issue within your organization. The course load for this part-time MMCM Master’s program is 12-15 hours a week excluding lecture days.
Attending individual themes
Although you can complete the part-time MMCM Master’s program in full, it is also possible to attend individual themes. For more information about the possibilities, please contact the Program Adviser.
Advisory interview with the Program Adviser
Are you ready to take your career to the next level, and do you want more information? Would you like to speak with an alumnus of the part-time MMCM Master’s program first? Or are you looking for advice about financing options? Please don’t hesitate to contact the Program Adviser with any questions regarding the part-time Executive Master of Marketing & Customer Management.
Request an advisory interview
International Master’s degree (MSc)
On successful completion of the Master’s program, you may choose between the prestigious Master in Marketing & Customer Management (MMCM) title and the internationally recognized academic title of Master of Science (MSc). The degree is accredited by the Accreditation Organisation of the Netherlands and Flanders (NVAO).