Site logo
|
Menu

What Is the Value of Business Analytics?

Tags:

Marketing & Commerce
Rudy Moenaert

Author: Prof. dr. Rudy Moenaert MBA

• Published:
March 10, 2015
• Share:

Call it big data, data analytics or business analytics. The fact is that there has never been this much data available to provide new insights. Data that, when carefully brought together, demonstrates new relationships or makes patterns visible. This helps to improve processes, including those in business services and corporate legal services.

Ronald Mahieu is Econometrist and Professor at TIAS / Tilburg University. He talks about the value of business analytics.

Read more

Processen ontginnen, goud winnen, Legadex (2015) - in Dutch

Rudy Moenaert

Prof. dr. Rudy Moenaert MBA

Professor

Rudy Moenaert's field of expertise is strategic marketing and innovation, primarily in business-to-business companies and service organizations.

Related courses

  • Master of Science (MSc)

    Digitale Transformatie and Marketing (MMCM-02)

    Read more

  • Master of Science (MSc)

    Omnichannel Commerce (MMCM-02)

    Read more

  • Master of Science (MSc)

    Marketing Intelligence (MMCM-02)

    Read more