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Efteling and TIAS Business School have launched a unique collaboration that will take Efteling's customer focus training courses to the next level. Efteling has long been known for providing customized customer focus training courses. Thanks to this co-creation with TIAS, companies can now also take a masterclass at Efteling with content at an academic level.
During the new masterclass, a TIAS professor will join in to discuss a company's case study from his or her perspective. This allows the case to be treated at a scientific level. This co-creation between Efteling and TIAS generates more creativity and distinctiveness and contributes in a unique way to knowledge development within companies. This enables Efteling to offer a broadening and deepening of the existing Efteling customer focus training courses.
Customer focus
Efteling welcomes more than 4 million guests every year and has been renowned for its customer focus, both externally and internally, for many years. Various products have now been developed to help other companies develop their customer focus. During these masterclasses, participants are inspired and given tools to apply Efteling's vision and strategy in the field of customer focus within their own organizations. This takes customer loyalty to a higher level. In collaboration with TIAS, the existing range of services for companies has now been expanded with a more scientifically based variant.