Dr.ir. Michel van der Borgh

Dr.ir. Michel van der Borgh



Michel van der Borgh is a Professor of Marketing at the Department of Marketing at Copenhagen Business school. He also held positions as Assistant Professor of Marketing at Eindhoven University of Technology and Tilburg University.

Michel achieved his BSc in Mechanical Engineering at Hanze University Groningen, his MSc in Industrial Engineering at the Eindhoven University of Technology, and he was awarded his PhD in Marketing from the same university. Michel has published in journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, Journal of Product Innovation Management, British Journal of Management, and R&D Management. He regularly reviews for several leading journals and currently serves as an Associate Editor at European Journal of Marketing, Journal of Business Research, and Industrial Marketing Management.

In his research, Michel aims to understand what drives the success of radically new (digital) technologies in ICT, medical devices, manufacturing, and other industries, and how firms can design effective sales strategies for such solutions. Michel collaborates with leading high-tech organizations like Philips, Vanderlande Industries, KPN, Getronics, Ahrend, and the High-Tech Campus Eindhoven.

During his career Michel has been awarded several teaching awards. Michel teaches courses across all levels on topics such as (1) digital platforms and business models, (2) statistics and business research methods, (3) marketing management, and (4) business to business marketing. Michel is the program coordinator of the 2-year MSc EBA (cand. merc.) Sales Management and teaches MBA Marketing modules at TIAS, Esade, and CBS. Currently he is development team member of the recently launched MSc EBA in General Management and Analytics, the new flagship program at Copenhagen Business School.